Levi Strauss Investor Relations Material
The King of Jeans
As the world's largest maker of pants, especially known for their iconic blue denim jeans, Levi Strauss has over 500 stores worldwide and products in more than 100 countries. Not only do customers like what Levi’s offers, but insiders own around 55 percent of the more than 7 billion dollar company.
Background and history
The company originates from the Bavarian immigrant Levi Strauss, who arrived in San Francisco in 1850 during the Gold Rush. Strauss overheard the miners’ need for durable work pants, so he hired a tailor to make garments out of tent canvas. Denim soon substituted the tent canvas, adding copper riveting to the seams - the first Levi’s denim jeans were made.
Besides their flagship jeans, Levi’s, the company offers tailored slacks, jackets, hats, shirts, skirts, and belts.