Life360 (360) investor relations material

User and revenue growth outlook

• Annual MAU growth remains strong, with expectations for even stronger performance in 2026, supported by clear visibility into user behavior and retention patterns.

• International expansion targets broader user bases, focusing on markets like Mexico and Brazil, with investments in localization and marketing to drive adoption.

• A 20% annual MAU growth target has been set, with transparency on quarterly variations and confidence in meeting the annual goal.

• Subscription growth is driven by new features and scenarios, such as pet and aging parent services, with Paying Circles accelerating and supporting 30%+ annual subscription growth.

• Long-term focus is on scaling Paying Circles and MAU before shifting to maximizing value per user, with growth prioritized over price increases.

Advertising and monetization strategy

• Integration of Life360's early-stage ad business with Nativo's mature platform is expected to yield significant synergies, with benefits ramping in the second half of 2026.

• Advertising revenue is highly seasonal, with Q4 being the strongest; guidance for 2026 is $140–$160 million in other revenues, about 70% from advertising.

• The combined platform increases ad inventory and reach, enabling larger advertiser partnerships and improved economics by controlling data and reducing middlemen.

• User experience is protected by keeping most ads offsite and focusing on value-driven, non-intrusive in-app experiences.

• Partnerships are being explored in areas like pet health and family life, leveraging new app features to create relevant advertising opportunities.

Operational investments and cost structure

• Q1 includes intentional, non-recurring costs such as Nativo acquisition expenses, Super Bowl and Olympics ads, and negative margins from pet GPS hardware experiments.

• Nativo was break-even pre-acquisition; combined scale is expected to drive positive EBITDA and strong gross margins.

• Exiting brick-and-mortar retail to focus on direct-to-consumer and digital channels, aligning with evolving marketing strategies.

• Q1 is the lowest revenue quarter, but investments are expected to benefit growth and margin profile throughout the year.