Life360 (360) investor relations material

Business overview and strategy

• Focuses on family safety, location tracking, and connected services, aiming to be the top brand for everyday family life improvement.

• Differentiates by offering a comprehensive suite of family-focused services, not just point solutions.

• Sees significant growth potential in both the U.S. and international markets, with no near-term saturation.

• Continues to invest in brand awareness and aims to double membership and subscriber base.

• Partnerships, such as with Hubble Network, extend capabilities without diluting core family focus.

Market penetration and growth

• U.S. market penetration is around 14%, with acceleration expected as awareness grows.

• Growth curves show that as adoption increases in one state, it spreads to others, with room for expansion in all states.

• International markets like Australia and parts of Europe are key targets, with tailored investments and product localization.

• International pricing is being optimized regionally, with subscriber growth prioritized over immediate price increases.

• No ceiling seen for penetration; ongoing feature expansion expected to drive decades of growth.

Competitive landscape

• Competes with point service providers and tech giants but stands out by focusing on holistic family needs.

• Majority of users are on iOS, and Apple’s Find My is not seen as a direct threat due to different value propositions.

• Success is attributed to meeting unique family needs and building strong customer enthusiasm.