Life360 (360) Status Update summary

Strategic transformation and acquisition rationale

• Announced acquisition of Nativo for $120 million in cash and stock, aiming to transform from an in-app publisher to a full-stack advertising platform.

• Nativo brings a scalable demand-side platform, publisher marketplace, proprietary measurement tools, and a robust sales organization.

• Fantix acquisition previously accelerated data and measurement capabilities, now complemented by Nativo’s distribution and commercial infrastructure.

• Full-stack ownership enables control over the entire ad value chain, maximizing economics and ensuring privacy and brand safety.

• Integration of Nativo and Fantix creates a unique, closed-loop platform with deterministic data and measurement at scale.

Financial impact and business model

• Nativo currently generates about twice the advertising revenue expected for the year, with the acquisition accretive to Adjusted EBITDA from day one.

• Revenue and cost synergies are expected to ramp in 2026, with full realization by year-end; no financial impact anticipated in 2025.

• Life360 remains subscription-led, with advertising as a complementary pillar to monetize free users and enhance platform resilience.

• Multiple revenue streams and high margins across both pillars provide strong operating leverage as the business scales.

Platform capabilities and differentiation

• Post-acquisition, the platform offers end-to-end campaign delivery, measurement, and monetization across the digital ecosystem.

• Unique first-party Family Graph data enables deterministic, privacy-safe targeting and measurement, differentiating from legacy location vendors.

• Off-site inventory via Nativo multiplies available ad impressions by 30x compared to in-app, removing previous budget constraints.

• Fantix powers data intelligence and measurement, while Nativo provides scaled distribution and commercial reach.