Liftoff Mobile (LFTO) investor relations material

Market overview and opportunity

• Mobile app usage averages three hours daily, driving the need for advanced user acquisition and monetization strategies.

• The app ecosystem is still in its early stages, with significant growth potential across gaming and non-gaming verticals.

• Monetization in third-party apps is currently $0.07 per user-hour, much lower than TV, indicating room for growth.

• Generational shifts, especially among Gen Z, are increasing mobile engagement and commerce.

• The total addressable market is projected to grow from $80B to $130B in five years, with a 13-14% CAGR.

Technology and platform innovation

• Cortex, a neural net-backed recommendation engine, was launched in Q4 2023 to enhance ad targeting and pricing.

• The platform leverages recursive learning, allowing models to improve autonomously and adapt to new data.

• AI advancements in both the platform and customer apps are creating a beneficial data cycle.

• The system is designed to efficiently scale features and compute, optimizing for ROI-positive user acquisition.

• Investment focus is on advancing Cortex and retaining top technical talent to drive innovation.

Go-to-market strategy and verticalization

• The business model is built to quickly adapt to new verticals, supporting diverse KPIs and creative needs.

• Non-gaming verticals such as prediction markets, e-commerce, and collectibles are emerging growth areas.

• The operating model is highly adaptable, leveraging technology and systems to scale across verticals.

• Strategic investments prioritize reinvesting in technology, deleveraging, shareholder returns, and selective M&A.

• The company aims to be the first mover in supporting new app-based business models.