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LiveWire Group
LiveWire Group (LVWR) investor relations material
LiveWire Group Q4 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q4 2025 earnings summary10 Feb, 2026
Executive summary
2025 was a challenging year with intentional actions to address elevated dealer inventory, especially in North America, impacting shipments and margins.
Leadership changes and a renewed focus on dealer relationships, inventory management, and cost reduction are underway.
Achieved record-setting Q4 with 22,286 units sold in 2025, a 16% increase year-over-year, and maintained the #1 position in U.S. electric motorcycle on-road retail sales.
Expanded market share to 70% in the U.S. electric motorcycle 50+ horsepower on-road EV segment and entered five new European markets.
The company is resetting its business, aiming for a more stable operating and financial future in 2026 and beyond.
Financial highlights
Q4 consolidated revenue down 28% year-over-year; HDMC revenue down 10%, HDFS revenue down 59%.
Q4 consolidated operating loss of $361 million, compared to a $193 million loss in Q4 2024.
Full year 2025 revenue of $4.5 billion, down 14%; operating income $387 million vs. $417 million in 2024.
Consolidated revenue for 2025 was $25.7 million, down 4% year-over-year, while consolidated revenue units rose 16%.
Free cash flow improved by 44% to negative $57.3 million for the year.
Outlook and guidance
2026 is viewed as a transition year; margins expected to remain under pressure due to production running below wholesale and higher tariffs.
HDMC retail and wholesale units forecasted at 130,000-135,000 for 2026.
Tariff costs expected to rise to $75–$105 million in 2026.
HDFS operating income guidance for 2026: $45–$60 million.
LiveWire forecasted operating loss of $70–$80 million in 2026.
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Next LiveWire Group earnings date
Q1 202630 Apr, 2026
LiveWire Group
Next LiveWire Group earnings date
Q1 202630 Apr, 2026
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Frequently asked questions
LiveWire Group Inc is an electric motorcycle manufacturer focused on producing high-performance, battery-powered bikes. The company designs and develops electric motorcycles that emphasize innovation, performance, and sustainability. LiveWire offers a range of electric two-wheel vehicles catering to both urban commuting and recreational riding. The company is headquartered in Milwaukee, Wisconsin, and its shares are listed on the NYSE.
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