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Lyko Group (LYKO-A) investor relations material

Lyko Group Q3 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q3 2025 earnings summary23 Oct, 2025

Executive summary

  • Q3 net sales reached SEK 827.2 million, up 8.5% year-over-year, driven by strong Nordic performance and successful campaigns, despite challenges from the new warehouse automation launch and a viral Own brands campaign.

  • The new automated warehouse in Vansbro went live, tripling capacity and positioning the company for future growth.

  • Brand awareness in Sweden increased significantly, rising from 43% to 49% among women 16-60 years old.

  • The company plans to roll out up to 100 new, larger stores, starting with Täby, to strengthen its physical presence and meet evolving customer preferences.

  • Advent calendar and Club Week sales outperformed previous years, selling out faster.

Financial highlights

  • Q3 net sales: SEK 827.2 million (762.7), up 8.5% year-over-year (9.8% in local currencies).

  • Gross margin for Q3: 42.2% (44.1% in September), impacted by one-off campaign costs and warehouse ramp-up.

  • EBIT for Q3: SEK 2.4 million (8.3), EBIT margin 0.3% (1.1%), reflecting margin pressure and one-off costs.

  • Rolling 12-month net sales approached SEK 3.8 billion.

  • One-off costs totaling SEK 11.7 million impacted operating expenses and personnel costs.

Outlook and guidance

  • Focus remains on long-term growth and profitability, leveraging new automation and increased brand awareness.

  • Marketing spend will increase in Q4 to drive peak season growth, with marketing-to-sales ratio likely similar to previous years.

  • Store expansion will proceed cautiously, with the pace dependent on market response and results from initial new stores; acceleration expected from 2026.

  • Amortization of warehouse investment begins Q2 2026, with quarterly installments of SEK 13.75 million.

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Frequently asked questions

Lyko Group AB is a beauty and haircare retailer offering a wide range of personal care products through e-commerce and physical stores. The company distributes both third-party and private-label products in Sweden and selected international markets. The company is headquartered in Vansbro, Sweden, and its A-shares are listed on the Nasdaq First North Growth Market.

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