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Lyko Group AB sells a range of hair care and beauty products in the Nordic markets, online and in its own stores, with a strong and well-established value proposition among the target audience. The company owns some of the strongest beauty brands and are the biggest in Norway, Sweden, Finland and Denmark. It's products ranges from shampoo, conditioner, serum, wax and other hair care products. The company also sells branded cosmetics such as L'Oreal and Vichy. The company owns its own brands such as Maria Nila, Tigi Bed Head and Kevin Murphy.