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Lyko Group
Lyko Group (LYKO-A) investor relations material
Lyko Group Q4 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q4 2025 earnings summary13 Feb, 2026
Executive summary
Net sales grew 16.6% in Q4 2025 to SEK 1,278 million and 11.3% for the year to SEK 3,963 million, with 350,000 new customers added and Norway surpassing SEK 1 billion in annual sales.
Profitability was below expectations due to lower gross margins, high campaign pressure, and increased costs from automation and office closures.
Brand awareness and market share reached record highs in Sweden and Norway.
A SEK 100 million annual cost reduction program, affecting around 70 FTEs, is being implemented.
Significant investments in automation, inventory, and marketing supported growth and operational efficiency.
Financial highlights
Gross margin declined to 39.6% in Q4 from 45.2% year-over-year, mainly due to campaign pressure, assortment and channel mix, and lower supplier contributions.
Q4 EBIT was SEK 16.3 million (down from SEK 76.5 million YoY); full-year EBIT was SEK 78 million with a 2.0% margin, impacted by SEK 19.9 million in one-off costs.
Inventory at year-end was SEK 633.7 million, representing 16% of rolling 12-month net sales.
Marketing spend rose to 10.6% of net sales in Q4.
Q4 earnings per share were SEK -0.64; full-year EPS was SEK -0.20.
Outlook and guidance
Focus is shifting toward profitability, with tighter cost control, selective promotions, and no major new investments planned.
SEK 100 million in annual cost savings expected from February, mainly from organizational changes and OpEx reductions.
January 2026 saw normalization of average order value and gross margins, tracking in line with prior year.
Roadmap for 2026 emphasizes disciplined growth and structural cost advantages.
Cost reduction program's Q1 2026 EBIT impact?
Warehouse automation's inventory turnover impact?
Balance market share gains vs. margin protection?
How will profitability focus impact growth?
Is working capital improvement structural?
Timeline for SEK 100M cost savings?
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Next Lyko Group earnings date
Q1 202625 Apr, 2026
Lyko Group
Next Lyko Group earnings date
Q1 202625 Apr, 2026
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Frequently asked questions
Lyko Group AB is a beauty and haircare retailer offering a wide range of personal care products through e-commerce and physical stores. The company distributes both third-party and private-label products in Sweden and selected international markets. The company is headquartered in Vansbro, Sweden, and its A-shares are listed on the Nasdaq First North Growth Market.
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