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Lyko Group (LYKO-A) investor relations material
Lyko Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary18 Jul, 2025
Executive summary
Net sales for Q2 2025 reached SEK 939 million, up 6.8% year-over-year, with strong growth in Norway and Finland driven by new store openings and successful campaigns.
EBIT increased 89% to SEK 31.7 million, marking the second most profitable quarter to date, with EBIT margin improving to 3.4%.
Gross margin improved to 43.5% year-over-year and sequentially, despite significant price investments in major campaigns.
Profitability gains were supported by cost control, automation investments, and community engagement initiatives.
Launch of new own brands and expansion of physical stores contributed to market share gains and brand momentum.
Financial highlights
Net sales increased 6.8% year-over-year to SEK 939 million; rolling 12-month net sales exceeded SEK 3.7 billion.
Q2 EBIT rose 89% to SEK 31.7 million; EBIT margin for the group at 3.4%.
Gross margin for Q2 was 43.5% (43.1% last year); product and supplier strategies drove improvement.
One-off personnel cost of SEK 500,000 negatively impacted the quarter.
Stock-to-sales ratio stable at 14.1% compared to Q2 last year.
Outlook and guidance
Double-digit growth achieved in June, with a strong start to July; warehouse capacity pushed to its limits.
Automation project on track to provide 150% capacity increase by Q3 2025, supporting peak periods.
Management expects continued momentum and strong positioning for the second half of the year.
Marketing spend anticipated to increase in H2 but remain below 2024 levels as a ratio to sales.
Assess impact of warehouse automation.
How does Lyko plan to manage seasonality?
Explain Europe's volatile sales; improving margins.
Detail the plan for marketing spend going forward.
Explain the drivers behind gross margin improvement.
When will the Wansbrough automation ramp up complete?
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Next Lyko Group earnings date
Q3 202523 Oct, 2025
Next Lyko Group earnings date
Q3 202523 Oct, 2025
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Frequently asked questions
Lyko Group AB is a beauty and haircare retailer offering a wide range of personal care products through e-commerce and physical stores. The company distributes both third-party and private-label products in Sweden and selected international markets. The company is headquartered in Vansbro, Sweden, and its A-shares are listed on the Nasdaq First North Growth Market.
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