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Investor Relations14 Oct 2025
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MAG Interactive (MAGI) investor relations material
MAG Interactive Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary25 Jun, 2025
Executive summary
Crozzle (also referred to as CrossO) scaled rapidly in June, becoming the third largest game in the portfolio and driving strong momentum into Q4.
Over 350 million downloads achieved across the portfolio, reflecting strong user engagement.
ARPDAU across the portfolio increased 14% year-over-year, mainly due to improvements in QuizDuel.
Two new word games are set for testing in Q4, leveraging a modular platform for faster development.
Teamplay feature launched in QuizDuel in Sweden, with plans to expand to German-speaking markets.
Financial highlights
Net sales for Q3 were 62,968 KSEK, down 10% year-over-year; organic net sales in USD increased 1% year-over-year.
ARPDAU reached a record 7.1 US cents, up 14% year-over-year.
Adjusted EBITDA for Q3 was 12,442 KSEK, a 32% decrease from the prior year.
Ended the quarter with SEK 94 million in cash, maintaining healthy underlying cash flow.
Adjusted EBITDA margin for Q3 was 20%, down from 26% last year.
Outlook and guidance
Focus on scaling Crozzle/CrossO in English-speaking markets, with localization to major European languages planned for 2025.
Increased user acquisition for Crozzle is expected to reduce short-term profit margins but support long-term revenue growth.
Anticipates a higher pace of new game launches due to the modular platform.
Maintenance UA spend projected at around 20% of revenue as the business matures.
The company targets 500 MSEK in yearly revenues with a 20% EBIT margin.
How does modular platform de-risk innovation?
What is MAG's target for globally launched games?
What factors drive Wordzee's revenue growth?
Crozzle's ARPDAU growth drivers beyond UA?
Modular platform's impact on new game pace?
QuizDuel Team Play's strategic value?
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Next MAG Interactive earnings date
Q4 202522 Oct, 2025
Next MAG Interactive earnings date
Q4 202522 Oct, 2025
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Frequently asked questions
MAG Interactive AB develops and publishes mobile games worldwide. The company provides Wordbrain, a mobile word puzzle game; Flower Power, a match-3 game; QuizDuel, a quiz game; Ruzzle Adventure, a mobile game with the aim of guessing scrambled words based on a grid of letters; Ruzzle Free, a free version of the game that can be played with people all over the world; and Ruzzle Premium, a paid version of the game, which offers additional features. MAG Interactive AB was founded in 2010 and is headquartered in Stockholm, Sweden.
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