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MAG Interactive (MAGI) investor relations material

MAG Interactive Q3 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q3 2025 earnings summary25 Jun, 2025

Executive summary

  • Crozzle (also referred to as CrossO) scaled rapidly in June, becoming the third largest game in the portfolio and driving strong momentum into Q4.

  • Over 350 million downloads achieved across the portfolio, reflecting strong user engagement.

  • ARPDAU across the portfolio increased 14% year-over-year, mainly due to improvements in QuizDuel.

  • Two new word games are set for testing in Q4, leveraging a modular platform for faster development.

  • Teamplay feature launched in QuizDuel in Sweden, with plans to expand to German-speaking markets.

Financial highlights

  • Net sales for Q3 were 62,968 KSEK, down 10% year-over-year; organic net sales in USD increased 1% year-over-year.

  • ARPDAU reached a record 7.1 US cents, up 14% year-over-year.

  • Adjusted EBITDA for Q3 was 12,442 KSEK, a 32% decrease from the prior year.

  • Ended the quarter with SEK 94 million in cash, maintaining healthy underlying cash flow.

  • Adjusted EBITDA margin for Q3 was 20%, down from 26% last year.

Outlook and guidance

  • Focus on scaling Crozzle/CrossO in English-speaking markets, with localization to major European languages planned for 2025.

  • Increased user acquisition for Crozzle is expected to reduce short-term profit margins but support long-term revenue growth.

  • Anticipates a higher pace of new game launches due to the modular platform.

  • Maintenance UA spend projected at around 20% of revenue as the business matures.

  • The company targets 500 MSEK in yearly revenues with a 20% EBIT margin.

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Frequently asked questions

MAG Interactive AB develops and publishes mobile games worldwide. The company provides Wordbrain, a mobile word puzzle game; Flower Power, a match-3 game; QuizDuel, a quiz game; Ruzzle Adventure, a mobile game with the aim of guessing scrambled words based on a grid of letters; Ruzzle Free, a free version of the game that can be played with people all over the world; and Ruzzle Premium, a paid version of the game, which offers additional features. MAG Interactive AB was founded in 2010 and is headquartered in Stockholm, Sweden.

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