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MAG Interactive
MAG Interactive (MAGI) investor relations material
MAG Interactive Q1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q1 2026 earnings summary21 Jan, 2026
Executive summary
Organic revenue growth reached 18% year-over-year in USD, with a 5% increase in SEK, impacted by currency headwinds and the divestment of Primetime.
ARPDAU increased 35% year-over-year, reaching record levels and driven by QuizDuel and Crozzle.
QuizDuel achieved record revenue days post-quarter and with the launch of the Teams feature, highlighting strong retention and monetization.
Crozzle experienced user acquisition volatility but is expanding in Europe and internationally, with new game modes and high engagement.
Portfolio performance remains stable, with Wordzee and evergreen titles providing predictable revenue streams.
Financial highlights
Net sales increased 3% year-over-year to 70,749 KSEK, with adjusted net sales up 5% and adjusted net sales in USD up 18%.
Adjusted EBITDA margin was 20%, with adjusted EBITDA at 14,160 KSEK, down year-over-year but improved from Q4.
Cash and cash equivalents at period end were 78 million SEK.
User acquisition costs rose 46% to 19,332 KSEK, impacting profitability.
Free cash flow was -5,981 KSEK, down from -833 KSEK year-over-year.
Outlook and guidance
Continued focus on expanding Crozzle globally, with new language launches, product enhancements, and operational focus on QuizDuel and Wordzee.
Plans to increase UA investment as long as profitability is maintained and as Crozzle expands.
Joint operations team established to drive synergies across QuizDuel, Wordzee, and Crozzle.
Continued investment in tech platform and new games to increase production speed and efficiency.
New game cores and features expected to further boost ARPDAU.
Crozzle's UA strategy given US market competition
What UA volume is optimal for profitability?
How new game cores boost live game ARPDAU?
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Next MAG Interactive earnings date
Q2 20261 Apr, 2026
MAG Interactive
Next MAG Interactive earnings date
Q2 20261 Apr, 2026
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Frequently asked questions
MAG Interactive AB develops and publishes mobile games worldwide. The company provides Wordbrain, a mobile word puzzle game; Flower Power, a match-3 game; QuizDuel, a quiz game; Ruzzle Adventure, a mobile game with the aim of guessing scrambled words based on a grid of letters; Ruzzle Free, a free version of the game that can be played with people all over the world; and Ruzzle Premium, a paid version of the game, which offers additional features. MAG Interactive AB was founded in 2010 and is headquartered in Stockholm, Sweden.
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