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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
MAG Interactive
MAG Interactive (MAGI) investor relations material
MAG Interactive Q4 25/26 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q4 25/26 earnings summary21 Oct, 2026
Executive summary
FY net sales fell 4% to SEK 263.9m; reported EBITDA rose to SEK 62.7m, EBIT turned positive at SEK 1.4m and net profit was SEK 0.9m.
FY ARPDAU reached a record 9.0 US cents, up 21%.
Platform expansion, a faster new-game pipeline and reusable features underpin the growth strategy.
Financial highlights
Q4 net sales fell 17% YoY to SEK 63.6m; EBIT improved to SEK 3.0m from a SEK 9.9m loss, and net profit was SEK 2.7m.
Q4 EBITDA rebounded to SEK 19m as user-acquisition spending declined to SEK 13.0m from SEK 34m a year earlier.
FY reported EBITDA was SEK 62.7m versus SEK 49.8m; adjusted EBITDA was SEK 60.8m versus SEK 53.9m.
Q4 in-app purchase sales fell 25% to SEK 29.0m and advertising sales fell 10% to SEK 34.3m; game contribution rose 36% to SEK 42.1m.
Q4 free cash flow was SEK 0.8m versus SEK -2.7m; operating cash flow was SEK 10.3m versus SEK 6.1m.
Outlook and guidance
Long-term targets remain SEK 500m in annual revenue and SEK 100m in EBIT, equivalent to a 20% EBIT margin.
FY 26/27 priorities include converting product-development momentum into higher user-acquisition volumes and revenue growth.
User-acquisition policy targets full payback within 180 days, with longer periods for games with proven lifetime value; cohorts target at least 50% returns within 2–3 years.
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Latest events from MAG Interactive
- Revenue up 9% in USD, ARPDAU up 24%, cash at 85 MSEK, with margin pressure from higher UA spend.MAGI
Q3 25/26 - Q2 delivered 16% USD growth, record QuizDuel revenue, and Crozzle's European expansion.MAGIQ2 25/26
- 18% organic revenue growth and 35% ARPDAU increase, led by QuizDuel and Crozzle expansion.MAGIQ1 25/26
- Q4 revenue and ARPDAU surged, led by Crozzle, but margins fell on higher UA costs.MAGIQ4 24/25
- ARPDAU up 14% to 7.1¢ as Crozzle surges, offsetting a 10% net sales drop year-over-year.MAGIQ3 24/25
- Stable Q4 profitability, strong cash, Crozzle soft launch, and lower UA spend drive outlook.MAGIQ4 23/24
- Profitability and cash flow remain strong, with Crozzle and core games driving future growth.MAGIQ3 23/24
- Crozzle launched with record ARPDAU, stable margins, and increased UA spend despite lower net sales.MAGIQ2 24/25
- Sequential revenue growth, strong cash, and platform investments support future expansion.MAGIQ1 24/25
Next MAG Interactive earnings date
Q1 26/2720 Jan, 2027
MAG Interactive
Next MAG Interactive earnings date
Q1 26/2720 Jan, 2027
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Frequently asked questions
MAG Interactive AB develops and publishes mobile games worldwide. The company provides Wordbrain, a mobile word puzzle game; Flower Power, a match-3 game; QuizDuel, a quiz game; Ruzzle Adventure, a mobile game with the aim of guessing scrambled words based on a grid of letters; Ruzzle Free, a free version of the game that can be played with people all over the world; and Ruzzle Premium, a paid version of the game, which offers additional features. MAG Interactive AB was founded in 2010 and is headquartered in Stockholm, Sweden.