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Mattel (MAT) investor relations material
Mattel Goldman Sachs 32nd Annual Global Retailing Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Goldman Sachs 32nd Annual Global Retailing Conference 2025 summary3 Sep, 2025
Organizational evolution and brand management
Transitioning from a toy manufacturer to an IP-driven company, focusing on franchise management and global brand strategy.
Appointed a new Global Head of Brands to drive brand value and expand beyond traditional toy categories.
Hot Wheels is set for its eighth consecutive record year, showcasing the effectiveness of the brand playbook and innovation.
Integrated marketing activities to improve efficiency and scale, emphasizing demand creation as a strategic pillar.
Recognizing fans, not just consumers, as central to strategy, with expansion into entertainment, digital, and location-based experiences.
Tariff management and supply chain agility
Confident in fully offsetting tariff impacts by 2025 through supply chain optimization, product mix, and selective pricing.
Increased cost-saving targets, aiming for $200M by 2026, with $80M targeted for this year.
Tariff-related disruptions affected U.S. retailer ordering patterns, but consumer sales are expected to recover by year-end.
Flexible, modular supply chain across seven countries provides resilience and agility.
Strong, long-term retailer partnerships ensure efficient product placement and omnichannel reach.
Market dynamics and consumer demand
Toys category is the fastest-growing sector among 16 tracked, with strong POS in both U.S. and international markets.
Retailers remain motivated to drive toy sales due to their strategic value and consumer engagement.
Shifts in retailer ordering from direct import to domestic shipping have delayed revenue recognition but not underlying demand.
No further price increases planned for 2025; consumer response to recent pricing actions is being monitored.
Continued innovation and flexible marketing expected to support strong holiday season performance.
How will new org structure accelerate IP growth?
Detail 2025 tariff mitigation strategy
How does Mattel leverage adult collectors?
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Next Mattel earnings date
Q3 202521 Oct, 2025
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Frequently asked questions
The Company Behind Barbie
Mattel, Inc. is an American toy company with global operations, most known for its iconic Barbie dolls. These dolls have become some of the most popular children's toys of all time, seeing continuous success since their introduction during the late 1950s. Besides Barbie, the company also produces a variety of other toys and games. Mattel is headquartered in El Segundo, California, and its shares are listed on the Nasdaq.
The Story of Barbie and Mattel
The story of Barbie begins with Ruth Handler, who co-founded Mattel, Inc. with her husband, Elliot, and their business partner, Harold "Matt" Matson, in 1945. The inspiration for Barbie came to Ruth in the late 1950s when she noticed her daughter, Barbara, playing with paper dolls and imagining them in adult roles during a time when most children's dolls were representations of infants. Ruth envisioned a doll that could project an adult or teenage girl's future self, offering an opportunity for play in which children could envision themselves in adult roles.
While on a trip to Europe in 1956, Ruth encountered a German doll named Bild Lilli, which was unlike any doll she had seen in the United States. Bild Lilli was based on a popular comic strip character and was marketed as an adult novelty item, but Ruth saw potential in adapting a similar concept for children. She bought three of them: one for her daughter and two for study back home.
Ruth's idea faced skepticism within Mattel, as well as from bankers who doubted its market potential. However, she persisted, and with the help of engineer Jack Ryan, Mattel developed the Barbie doll, named after Ruth's daughter, Barbara. Barbie made her debut at the American International Toy Fair in New York on March 9, 1959 (considered Barbie's official birthday). The first Barbie doll wore a black-and-white striped swimsuit and had her hair in a ponytail. She was marketed as a "Teen-age Fashion Model," and her clothing was created by Mattel fashion designer Charlotte Johnson. The initial reception was lukewarm, but Barbie's popularity soared after Mattel launched a television advertising campaign, a novel strategy for toy marketing at the time.
Expanding the Barbie Line
Barbie's success led to an expansive product line, including a variety of dolls with different identities, professions, and backgrounds, as well as an extensive range of accessories, playsets, and vehicles Over the decades, Barbie has become a cultural icon, and Mattel has continuously updated the dolls and launched a massive amount of different models.
Not Just Barbie
Besides Barbie, which is the main IP and what Mattel is most known for, the company also owns and produces other toys. One of the most recognizable lines of toys is Hot Wheels, small collectible cars that can be raced around purpose-built tracks. The company also owns the popular Uno card game, operates a number of subsidiaries, and has licensing agreements with Disney and World Wrestling Entertainment.
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