McCoy Global (MCB) investor relations material

Leadership and strategic direction

• CEO with over 20 years of experience outlined a transition from equipment manufacturing to a technology platform.

• Emphasis on a broad product and service offering, global brand recognition, and a strong financial track record.

• Executive team stability and long-term execution of strategy highlighted as key strengths.

Technology transformation and product innovation

• Smart Product revenues grew from nearly zero to over 50% of total revenue, driven by flagship smarTR system.

• smarTR integrates hardware and software, capturing and analyzing every step of casing running for real-time optimization.

• Individual products like FMS and smartCRT reduce red zone exposure by up to 67%, with further integration expected to cut labor needs by 60%.

• Open architecture allows software to connect with other vendors' hardware.

Market opportunity and competitive positioning

• Addressable market estimated at CAD 1.7 billion for hardware and CAD 200 million for software-enabled services.

• High switching costs and proprietary data collection create barriers to entry for competitors.

• Only provider able to supply a complete integrated package, with highest margins in Smart Products.

• International customers, especially NOCs, prefer single-supplier solutions for efficiency and training.