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MEKO (MEKO) investor relations material

MEKO CMD 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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CMD 2025 summary10 Sep, 2025

Market Environment and Challenges

  • Slower growth and declining margins in the first half of the year due to economic uncertainty and cautious consumer behavior across Europe.

  • Demand has declined, with workshops reporting increased postponement of services and a shift toward essential repairs and lower-priced parts.

  • Market fragmentation and regional differences persist, with some markets like Spain performing well and others, such as France, underperforming.

  • Price competition has intensified, especially in Norway and Denmark, leading to dynamic pricing and margin investments in competitive categories.

  • Despite challenges, the underlying demand for vehicle service and repair remains solid over time.

Strategic Direction and Market Positioning

  • Focus on driving growth and strengthening logistics to maintain leadership in Northern Europe's independent auto aftermarket, with #1 positions in Sweden, Norway, Finland, and Denmark, and a multi-brand strategy maximizing sales across 4,500 workshops.

  • Vision centers on enabling mobility for all vehicle technologies and offering logistics of the highest international standard.

  • Business model leverages a solid, time-tested industry with constant service demand, handling all vehicle types and technologies.

  • Expansion in commercial vehicles and exclusive brands, targeting new growth foundations and increased market share.

  • Well-positioned for the EV transition, with over 1,000 workshops certified for high-voltage repairs and learnings from Norway's advanced EV market.

Strategic Initiatives and Business Development

  • Accelerated cost-saving programs, including SEK 200 million from previous initiatives and a new SEK 100 million program focused on FTE reductions.

  • E-commerce platform Mechster is being rolled out to new markets, leveraging existing infrastructure for CapEx-light growth.

  • Workshop concepts and digitalization drive customer loyalty and efficiency, including online booking and automated parts ordering.

  • Major investments in high-tech, automated warehouses across Denmark, Norway, Finland, and Poland, increasing efficiency, capacity, and delivery speed.

  • Logistics upgrades have increased automation by 300%, productivity by 92%, and SKU capacity by 50%, while reducing FTEs by 38%.

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Frequently asked questions

MEKO manufactures and sells products for automotive exterior, battery, accessories and other markets. MEKO AB is based in Stockholm, Sweden. Their products are distributed through a wide sales network of selected retailers in Scandinavia and Europe, as well as through brand licensees. The majority of MEKO sales are made through a network of over 1 400 stores operating under the MediaMarkt/Saturn trade mark.

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