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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
MemeStrategy
MemeStrategy (2440) investor relations material
MemeStrategy H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2026 earnings summary21 Aug, 2026
Executive summary
H1 2026 revenue rose 36.9% YoY to RMB29.673m; gross profit increased to RMB2.091m, while net loss widened to RMB73.964m.
Strategy is shifting toward a technology-enabled collectibles business integrating IoT, AI, digital assets and Web3, with Hong Kong as the Asia-Pacific expansion hub.
Financial highlights
Revenue was RMB29.673m vs RMB21.668m; gross profit was RMB2.091m vs RMB0.646m, and gross margin rose to 7.0% from 3.0%.
Net loss was RMB73.964m vs RMB33.961m; loss per share was RMB17.53 cents vs RMB11.61 cents, and owners’ attributable loss was RMB73.110m.
Administrative expenses rose to RMB38.856m from RMB21.338m; selling and distribution expenses fell to RMB0.412m from RMB0.787m.
An RMB18.350m SOL fair-value loss, higher administrative expenses and increased receivables impairment weighed on results; no adjusted net-loss figure was reported.
Outlook and guidance
Plans include direct sales, auctions and lending supported by IoT- and blockchain-based vaulting services, expanding across Asia-Pacific from Hong Kong.
Intends to broaden trading cards and merchandise through local and international IP collaborations, enhance offline experiences and target higher-end customers; no numerical financial guidance was stated.
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Latest events from MemeStrategy
- IoT-led revenue more than doubled, but margin compression and receivables weighed on cash flow.2440
H1 2023 - Revenue growth was offset by margin compression, lower profit and receivables-driven cash outflow.2440H2 2023
- Revenue fell 82.4%, with no equipment or private 5G sales and a RMB30.742m H1 loss.2440H1 2024
- Revenue collapsed, receivables risk rose, and 2025 plans center on diversification and cash control.2440H2 2024
- IoT weakness widened H1 losses as strategy pivots to AI, Web3 and digital assets.2440H1 2025
- IoT contraction and receivables impairment drove a wider loss amid a funded pivot to Web3.2440H2 2025
Next MemeStrategy earnings date
H2 202626 Mar, 2027
MemeStrategy
Next MemeStrategy earnings date
H2 202626 Mar, 2027
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