Michael Hill International (MHJ) investor relations material

Strategy and leadership

• Focus on operational clarity, customer-centricity, and data-driven decision-making to drive performance and growth.

• Leadership team with global experience across product, finance, marketing, technology, and operations.

• Early results show sales growth, margin stability, and improved cash positions.

• Four value multipliers: store productivity, diversified revenue, gross profit improvement, and operating leverage.

• Disciplined capital allocation with intent to resume dividends in FY26.

Brand portfolio and market focus

• Simplified brand portfolio from five to two core brands: Michael Hill and Bevilles.

• Portfolio rationalisation includes winding down non-core brands and scaling bespoke bridal experiences.

• Michael Hill targets premium experience seekers; Bevilles focuses on value-driven customers.

• Strong network across Australia, Canada, and New Zealand, with tailored strategies for each market.

Market and channel growth

• Australia: mature market, focus on productivity, customer base expansion, and integrated services.

• Canada: growth market, network and digital expansion, brand building, and sales productivity.

• New Zealand: mature, defend leadership, operational excellence, and network optimisation.

• Digital sales growing faster than total sales, with significant opportunity in Canada and Australia.