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Midsona (MSON) investor relations material

Midsona Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary17 Jul, 2025

Executive summary

  • Q2 net sales declined 5.7% year-over-year to SEK 865 million, with a 2% organic drop, mainly due to setbacks in the Nordics and fewer selling days; sales were flat when adjusted for trading days and Easter effect.

  • Own organic brands returned to 1% organic growth, but overall sales and EBIT were below expectations; private label business grew strongly, especially in North and South Europe.

  • Gross margin declined to 28.1% due to less favorable sales mix and factory efficiency issues; EBIT before items affecting comparability fell to SEK 4 million (0.5% margin), down from SEK 22 million.

  • Cash flow from operations improved to SEK 5 million from SEK -19 million, mainly due to better working capital management; net debt leverage improved to 1.9x EBITDA.

  • Fire at Spanish plant in July caused significant disruption, impacting SEK 75 million in sales, but most operations resumed quickly and insurance covers damages.

Financial highlights

  • Q2 2025 net sales were SEK 865 million, down from SEK 918 million; organic change -2.0%.

  • EBIT before items affecting comparability was SEK 4 million, down from SEK 22 million; EBIT margin 0.5% (2.4%).

  • Gross margin declined to 28.1% from 28.9% year-over-year.

  • Net debt/Adjusted EBITDA: 1.9x (improved from 2.3x); cash flow from operations SEK 5 million in Q2.

  • H1 2025 net sales SEK 1,802 million (down from SEK 1,847 million); EBIT SEK 41 million (down from SEK 60 million); H1 EBIT margin 2.3%.

Outlook and guidance

  • Short-term priorities include restoring Spanish production, regaining growth in Nordics, and leveraging growth in North Europe.

  • Strategy targets 3–5% organic growth and EBIT margin above 8% through brand focus, efficiency, and selected market expansion.

  • Outlook remains uncertain due to economic headwinds and market volatility, but long-term prospects are positive, supported by healthy and sustainable food trends.

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Frequently asked questions

Midsona AB develops, produces and markets organic products, health foods and consumer health products. The company's products are distributed in Sweden, Norway and Finland under the brand names Organic Food Bar®, Vitasnella® Oat Cookies and VitaSlim® Powder & Drinks to people who want to improve their health by choosing healthier alternatives. Midsona offers a complete range of products based on organic principles. The Company has specialized in processing whole grain and its derivatives since the 1970's. Today, Midsona AB produces both traditional whole grains as well as new and innovative products based on whole grain, such as bread sticks, crisp bread, and fresh cereal combinations.

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