)
)
Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Mirriad Advertising
Mirriad Advertising (MIRI) investor relations material
Mirriad Advertising has been delisted
Mirriad Advertising H1 2024 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2024 earnings summary23 Sep, 2024
Executive summary
Revenue for H1 2024 declined 34% to £390k compared to H1 2023, reflecting a transitional period as sales migrate to partner-driven models and campaign delays.
Operating loss reduced by 32% to £5.0m (H1 2023 restated: £7.3m) due to significant cost reductions.
Gross proceeds of £6.8m (£6.3m net) were raised through a Placing, Retail Offer, and Directors' Subscription in May and June 2024.
Cash at 30 June 2024 was £8.3m, down from £9.8m a year earlier, with a debt-free balance sheet.
Strategic partnerships and programmatic initiatives are underway, with a focus on the US market and programmatic integration.
Financial highlights
Revenue: £390k (H1 2023: £592k), with US revenue at £234k and EMEA at £156k.
Gross profit: £208k (H1 2023: £433k); gross margin decreased due to higher production costs.
Operating loss: £5.0m (H1 2023 restated: £7.3m); administrative expenses down 33% to £5.2m.
Loss per share: 0.8p (H1 2023 restated: 2.2p); no dividend proposed.
Net cash used in operations: £4.0m (H1 2023: £7.0m); cash and cash equivalents at period end: £8.3m.
Outlook and guidance
Full-year revenue expected below current market expectations, with H2 traditionally stronger and revenue skewed to Q4.
US full-year revenue expected in the range of $1.5m to $3m, contingent on pipeline deals and agency partnerships.
Further cost savings identified and being implemented; focus remains on programmatic integration and efficiency.
Partial view of Summaries dataset, powered by Quartr API
AI can get things wrong. Verify important information.Research faster. Power your platform.
Latest events from Mirriad Advertising
Mirriad Advertising
AI chat
Ask anything. Verify everything.
Ask across every event and document from public companies. Each answer links back to the exact line in the transcript, slide or filing it came from.Learn moreFind what matters
AI across all first-party IR material. Live calls, transcripts, slides, filings.)
Trust every finding
50m+ first-party documents. Every output traceable to its source.Find what matters
AI across all first-party IR material. Live calls, transcripts, slides, filings.Trust every finding
50m+ first-party documents. Every output traceable to its source.Automations
Zero in on what matters
Define the prompt once. It runs the moment a company publishes or on a schedule you set. Outputs map to the exact signals you choose.Learn more)
Event-triggered research
Runs when a company publishes new material. Trigger on the first published document for the earliest possible run, or wait for a specific one.)
Scheduled research
Runs on a recurring cadence you set. Daily, weekly, monthly, or quarterly, for aggregate reads across a period rather than a single event.Event-triggered research
Runs when a company publishes new material. Trigger on the first published document for the earliest possible run, or wait for a specific one.Scheduled research
Runs on a recurring cadence you set. Daily, weekly, monthly, or quarterly, for aggregate reads across a period rather than a single event.Live audio & transcripts
Be first
Join any earnings call live in one click, with no manual registration. Follow the transcript as it happens and jump straight to the moments that matter.Learn more)
Live earnings calls
Join any call in one click. The audio keeps playing while you work elsewhere in Quartr.)
Live transcripts
Speaker-by-speaker, in real time. Searchable across every live and historical call.Live earnings calls
Join any call in one click. The audio keeps playing while you work elsewhere in Quartr.Live transcripts
Speaker-by-speaker, in real time. Searchable across every live and historical call.Quartr MCP connects your AI environment to 17K+ public companies
Pull live transcripts, filings, and slides into Claude or Codex via MCP. Combine Quartr's global IR data with any other dataset. Run agentic research and monitoring.
Included with Quartr Pro at no extra cost.Learn more
Quartr's AI stands out because it only pulls clean, first-party data from public companies. In investing, that's everything.
Jamie Ross
Investment Manager, GAM Investments
GAM
GAM
Research that used to take hours now takes seconds with Quartr Pro. Tracking shifts in tone or extracting tables, it's as simple as typing a query.
Tom O'Hara
Investment Director
Ciena
Ciena
Before Quartr we spent hours manually compiling insights through the peer earnings cycle. Now, these tasks are done faster, with greater precision.
Gregg Lampf
VP of Investor Relations
Protean
Protean
Being able to ask specific questions across years of transcripts and reports and instantly get verified answers is a game-changer.
Pontus Dackmo
CEO & Investment Manager
)
)
Frequently asked questions
Mirriad Advertising PLC is a provider of advanced in-content advertising solutions. Utilizing artificial intelligence and computer vision technology, the company dynamically inserts advertising imagery, such as signage, products, or videos, into pre-existing video content. This innovative approach caters to various media and advertising industries, including television, subscription video on demand (SVOD), advertising-based video on demand (AVOD), music, and influencer content. The company is headquartered in London, United Kingdom, and its shares are listed on the London Stock Exchange.