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MIXUE Group (2097) investor relations material

MIXUE Group Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary27 Aug, 2025

Executive summary

  • Revenue for the six months ended June 30, 2025, rose 39.3% year-over-year to RMB14,874.8 million, with net profit up 44.1% to RMB2,718.2 million and basic earnings per share at RMB7.23.

  • Store network expanded to over 53,000 globally, including 48,281 in mainland China and 4,733 overseas as of June 30, 2025.

  • The franchise model remains the primary growth driver, with franchisees accounting for nearly all stores and only 2.6% of revenue from franchise and related services.

  • Focused on supply chain enhancement, brand IP building, and digitalization to drive operational efficiency and consumer engagement.

Financial highlights

  • Gross profit increased 38.3% year-over-year to RMB4,706.4 million; gross margin for goods and equipment slightly decreased to 30.3%, while franchise services margin improved to 82.7%.

  • Basic and diluted earnings per share rose to RMB7.23, up from RMB5.23 year-over-year.

  • Cash and equivalents, time deposits, and financial assets totaled RMB17,611.8 million, up 58.5% from December 31, 2024.

  • Net cash from operating activities was RMB3,275.4 million for the period.

  • Other income and gains nearly doubled to RMB158.6 million, mainly from higher interest income and government subsidies.

Outlook and guidance

  • Plans to further expand the store network in China and Southeast Asia, leveraging supply chain and digitalization.

  • Continued investment in R&D, logistics, and brand IP, with a focus on long-term sustainability and global brand building.

  • No interim dividend declared for the period.

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