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Mysafety Group (SAFETY) investor relations material
Mysafety Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary14 Aug, 2025
Executive summary
Sales increased by 8.5% year-over-year for January–June 2025, with significant improvement in operating results and strong cash flow reflecting realized cost savings of SEK 25–30 million.
Transformation initiatives, including system upgrades and staff reductions, have driven efficiency and set the stage for further growth across Sweden, Finland, and Norway.
The B2C insurance segment accounts for all group revenue, with operating profit rising sharply to SEK 33.9 million in H1 2025 from SEK 1.5 million a year earlier.
Recurring revenues (ARR) represented 91.5% of Q2 sales, and customer satisfaction improved to 4.7/5 on Trustpilot.
Financial highlights
Net sales for H1 2025 were SEK 166.9 million (up from SEK 153.9 million), and Q2 sales were SEK 82.7 million (up from SEK 78.1 million).
Operating profit (EBIT) for H1 was SEK 6.2 million (vs. -24.7 million), and for Q2 SEK 2.3 million (vs. -6.4 million).
Net result for H1 was SEK -1.0 million (vs. -20.3 million), and for Q2 SEK -1.8 million (vs. -0.3 million).
Earnings per share for H1 was SEK -0.05 (vs. -1.35), and for Q2 SEK -0.09 (vs. -0.01).
Cash flow from operations before working capital changes was SEK 28.97 million in H1 (vs. -6.72 million).
Cash and cash equivalents at period end were SEK 67.6 million (vs. SEK 27.1 million).
Outlook and guidance
Management expects continued profitable growth, with further cost savings from IT platform upgrades to become evident from Q4 2025.
The company remains on track to meet its financial targets for 2027: SEK 500 million in sales and a 20% EBITDA margin.
Frontwalker's transformation, specify the strategy.
Detail the impact of new insurance system.
Elaborate on the partner strategy for growth.
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Next Mysafety Group earnings date
Q3 202520 Nov, 2025
Next Mysafety Group earnings date
Q3 202520 Nov, 2025
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Frequently asked questions
mySafety Group AB offers a range of insurance and safety solutions designed for both individuals and businesses in Sweden, Finland, and Norway. The company's services include blocking services, and insurance for valuables, payment cards, mobile phones, and ID documents. Additionally, it provides vehicle insurance through its SBM Försäkring AB brand. mySafety Group aims to enhance security and protection for its clients through these comprehensive safety solutions. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Stockholm Stock Exchange.
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