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New Nordic Healthbrands AB is a Sweden-based company that develops and markets dietary supplements, herbal remedies, and personal care products. Its offerings are segmented into Diet, Vitality, and Beauty products. The Diet segment includes well-known brands like Apple Cider and Chili Burn. The Vitality segment features products such as Blue Berry and Active Liver, while the Beauty segment includes items like Hair Volume and Skin Care. These products are sold in over 30 countries, with a strong presence in the Nordic region and the United States. The company is headquartered in Malmö, Sweden, and its shares are listed on the Nasdaq Stockholm exchange.