Operates internationally with high decentralization, focusing on Corporate, Sports & Leisure, and Gifts & Home Furnishings segments.
Targets 10–20% annual growth (5–10% organic) and a 20% operating margin over an economic cycle.
Maintains a solvency target of at least 40% and operates in 29 countries with 2,500 employees.
Brands are distributed across promo and retail markets for risk diversification.
Strategic acquisition of Cotton Classics strengthens Central European presence and B2B e-commerce capabilities.
Net sales for the rolling 12 months reached SEK 9,702 million with an operating profit of SEK 1,168 million and a 12.0% margin.
Equity ratio stands at 52.0% as of September 2025, with equity per share at SEK 50.1.
Net debt increased to SEK 2,942 million, and cash flow from operating activities was SEK 119 million for Jan–Sep 2025.
Dividend policy aims to distribute 40% of net profit to shareholders over a business cycle.
Share price at year-end 2025 was SEK 114.20, with 35,000 shareholders.
North America and Rest of Europe each account for 23–26% of net sales; Sweden 20–21%; Benelux 14%; other Nordics 11–12%; other countries 5%.
One-third of net sales come from retail, two-thirds from promo channels.
Most products are manufactured in Asia, with logistics coordinated for sustainability and cost efficiency.
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