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Nu Skin Enterprises (NUS) investor relations material

Nu Skin Enterprises Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary7 Aug, 2025

Executive summary

  • Q2 2025 revenue was $386.1M, at the high end of guidance but down 12.1% year-over-year; EPS was $0.43, up from $(2.38) last year, aided by cost controls and the Mavely sale.

  • Operating margin improved to 8.0% from (28.6)% year-over-year, reflecting operational efficiency.

  • Customer, paid affiliate, and sales leader counts declined 14%, 16%, and 23% year-over-year, respectively.

  • Rhyz Manufacturing segment grew 17% year-over-year; Latin America revenue up 107%, while other regions saw double-digit declines.

  • Progress on Prism/Prysm iO device and India market entry, with formal launch expected mid-2026.

Financial highlights

  • Gross margin was 68.8% (down from 70.0% YoY); Nu Skin business gross margin rose to 77.5% from 76.1%.

  • Selling expenses decreased to 33.2% of revenue from 37.7%; G&A expenses fell to $106.7M from $117.9M.

  • Interest expense dropped to $2.5M from $6.7M year-over-year.

  • Net income for Q2 2025 was $21.1M, compared to a net loss of $118.3M in Q2 2024.

  • Cash and equivalents at June 30, 2025: $264M, up from $198M at year-end 2024.

Outlook and guidance

  • Q3 2025 revenue guidance: $360M–$390M, down 16% to 9% year-over-year, or 13% to 5% excluding Mavely 2024 revenue.

  • Q3 2025 EPS guidance: $0.25–$0.35.

  • Full-year 2025 revenue guidance: $1.48B–$1.55B, down 15% to 11% year-over-year, or 11% to 7% excluding Mavely.

  • Full-year 2025 EPS guidance: $3.05–$3.25; adjusted EPS $1.15–$1.35, excluding Mavely gain and other charges.

  • No material revenue expected from the Prism/Prysm iO device in 2025; India premarket opening in Q4 2025, formal launch mid-2026.

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Frequently asked questions

Nu Skin Enterprises Inc. is a global company that develops and markets personal care products, dietary supplements, and wellness solutions. The company operates through a direct selling model, offering its products through a network of independent distributors. Nu Skin's product portfolio includes skincare, haircare, anti-aging treatments, and nutritional supplements designed to promote health and wellness. The company is headquartered in Provo, Utah, and its shares are listed on the NYSE.

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