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Omnicom is a strategic holding company that provides advertising, marketing, and corporate communication services to global companies. The company operates under different names, but it organizes its services around its clients. Omnicom's global networks include BBDO, DDB, TBWA, Omnicom Media Group, and the DAS Group of Companies. The company operates in a highly competitive industry, with various media channels and platforms making it complex for marketers to reach their target audience in a cost-effective way. Omnicom aims to provide an extensive range of advertising, marketing, and corporate communication services through various client-centric networks that are organized to meet specific client objectives. Omnicom has structured its business around business trends such as clients expanding their focus on global markets and integrating traditional and non-traditional marketing channels.
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OMC
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