OPENLANE (OPLN) investor relations material

Business overview and industry trends

• Operates a leading digital marketplace for wholesale used vehicles, serving both dealers and commercial sellers.

• Industry is shifting from physical auctions to digital platforms, with digital penetration at 22% in the U.S. and over 50% in Canada.

• Marketplace segment focuses on dealer-to-dealer transactions, while the finance segment provides inventory financing for independent dealers.

• U.S. market share in dealer-to-dealer digital is about 10%, with significant room for growth.

• Canadian business is more mature, with higher digital adoption and stable performance despite macro challenges.

Strategic priorities and growth drivers

• Key growth vectors include accelerating the shift to digital, expanding dealer-to-dealer business, and capitalizing on a rebound in off-lease vehicle volumes.

• Innovation agenda leverages AI and technology to enhance trust, transparency, and ease of use.

• Go-to-market investments and data-driven market targeting are driving increased adoption and awareness.

• Significant headroom remains in underpenetrated regions, especially the Southeast U.S.

• Off-lease volumes expected to ramp up through mid-2028, with consumer payoff percentages likely to decline, increasing remarketing volumes.

Market dynamics and competitive landscape

• Wholesale market has recovered from COVID lows but remains below pre-pandemic levels due to structural factors.

• Digital shift continues to drive growth even in a flat market, with 1–3 percentage points of digital penetration translating to 100,000–150,000 incremental vehicles annually.

• Competition includes hybrid models and new digital entrants, but franchise dealers remain cautious about platforms run by retail competitors.