Outfront Media (OUT) investor relations material

Strategic progress and business transformation

• Achieved greater clarity in brand positioning and business focus, resonating with both large and mid-market advertisers.

• Significant restructuring, leadership hires, and technology investments have improved operational performance.

• Enhanced sales processes and compensation structures, especially in transit, have driven momentum.

• Dedicated teams and aggressive targets set for major events like the World Cup to retain new advertisers.

Market trends and industry positioning

• Out-of-home media is benefiting from a shift back to brand-building and the unique value of IRL (in real life) experiences.

• AI companies are driving strong demand, especially in tech hubs like San Francisco and New York, with inventory nearly sold out.

• Out-of-home is positioned as a trusted, fraud-resistant medium amid digital advertising's transparency issues.

Transit and billboard performance

• Transit, especially New York MTA, saw strong growth with creative campaigns and improved sales focus.

• MTA revenue expected to surpass MAG level in 2026, shifting to a revenue share model with strong cash flow benefits.

• Billboard segment continues to expand margins, with investments in sales tech and digital conversions supporting future growth.