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Phoenix New Media (FENG) investor relations material
Phoenix New Media Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary13 Aug, 2025
Executive summary
Maintained steady momentum and business growth, focusing on content depth, collaboration, and monetization, with strong digital reading services driving paid revenue.
Total revenues for Q2 2025 rose 11.2% year-over-year, with positive user feedback and strengthened leadership in Chinese language media.
Net advertising revenues declined 0.9% year-over-year, while paid services revenues surged 148.5% due to digital reading services.
Gross profit increased 40.7% year-over-year, with gross margin improving to 49.2% from 38.9%.
Operating loss narrowed to RMB 7.2 million from RMB 8.9 million year-over-year, but net loss attributable to shareholders widened to RMB 10.4 million.
Financial highlights
Total revenues increased 11.2% year-over-year to RMB 92.3 million, with paid services revenues surging 148.5% to RMB 33.8 million, driven by digital reading.
Net advertising revenues were RMB 153.3 million, slightly down from RMB 154.7 million year-over-year.
Cost of revenues decreased 7.6% year-over-year to RMB 95.1 million due to strict cost controls.
Gross margin improved to 49.2% from 38.9% year-over-year.
Non-GAAP net loss was RMB 7.2 million, compared to RMB 2.1 million in Q2 2024.
Outlook and guidance
Q3 2025 total revenues expected between RMB 203.4 million and RMB 218.4 million.
Net advertising revenues forecasted at RMB 168.4–178.4 million; paid services at RMB 35.0–40.0 million.
Guidance reflects preliminary view and substantial uncertainty due to macroeconomic environment.
How did Phoenix News video accounts perform?
Discuss the China Enterprise Global Expansion Summit.
Explain the CIIE strategic agreement.
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Next Phoenix New Media earnings date
Q3 202512 Nov, 2025
Next Phoenix New Media earnings date
Q3 202512 Nov, 2025
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Frequently asked questions
Phoenix New Media Limited, operating under the brand name "ifeng," is a prominent Chinese new media company. It delivers a broad range of media and entertainment services through its integrated platforms, which include the internet, mobile applications, and video channels. The company's offerings span various content types, such as video content management, live broadcasting, digital reading, mobile video, and gaming. Additionally, it provides animation services and news via its mobile and internet platforms, catering to the growing demand for digital media in China. The company is headquartered in Beijing, China, and its shares are listed on the New York Stock Exchange.
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