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Phoenix New Media (FENG) investor relations material
Phoenix New Media Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary13 Nov, 2025
Executive summary
Achieved 22.3% year-over-year revenue growth in Q3 2025, driven by strong gains in paid services and net advertising revenues.
Focused on quality content, brand impact, and innovative marketing, achieving strong engagement and market response across platforms.
Major events and original reporting, such as the September 3 military parade and Typhoon Hua Jiaxia, drove significant audience reach and trust.
Expanded international presence and commercial value through global events and strategic partnerships.
Management remains focused on content innovation, brand influence, and operational efficiency for sustainable growth.
Financial highlights
Total revenues reached RMB 200.9 million, up 22.3% year-on-year from RMB 164.3 million.
Net advertising revenues were RMB 159.3 million, a 7.3% increase year-on-year.
Paid services revenues surged 161.6% year-on-year to RMB 41.6 million, mainly from digital reading services.
Gross profit was RMB 95.7 million, with gross margin improving to 47.6% from 37.9% year-on-year.
Net loss attributable to shareholders narrowed to RMB 4.9 million from RMB 18.5 million year-on-year, net margin negative 2.4%.
Outlook and guidance
Q4 2025 total revenues projected between RMB 205.9 million and RMB 220.9 million.
Net advertising revenues expected between RMB 171.4 million and RMB 181.4 million; paid service revenues between RMB 34.5 million and RMB 39.5 million.
Management remains cautious due to market uncertainties and emphasizes ongoing innovation and cost control.
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Next Phoenix New Media earnings date
Q4 202512 Mar, 2026
Next Phoenix New Media earnings date
Q4 202512 Mar, 2026
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Frequently asked questions
Phoenix New Media Limited, operating under the brand name "ifeng," is a prominent Chinese new media company. It delivers a broad range of media and entertainment services through its integrated platforms, which include the internet, mobile applications, and video channels. The company's offerings span various content types, such as video content management, live broadcasting, digital reading, mobile video, and gaming. Additionally, it provides animation services and news via its mobile and internet platforms, catering to the growing demand for digital media in China. The company is headquartered in Beijing, China, and its shares are listed on the New York Stock Exchange.
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