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Polaris Media (POL) investor relations material
Polaris Media Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary15 Aug, 2025
Executive summary
Digital user and advertising revenues grew in both Norway and Sweden, with digital-only products now over 50% of total media revenue and 72% of subscriptions.
Strong digital growth and cost control, but overall earnings declined year-over-year, mainly due to weaker Swedish operations.
Norwegian media houses delivered strong results, offsetting declines in Sweden.
Cost-saving measures in 2023 and 2024 limited underlying cost growth to 1%.
Full ownership of Stampen Media achieved after acquiring remaining 20% of PNV Media AB for MSEK 195 in July.
Financial highlights
Q2 2025 revenues were NOK 918–918.4 million, flat year-over-year; H1 revenues NOK 1,812 million, up 1%.
Q2 adjusted EBITDA was NOK 78–84.1 million, down 4–11% from Q2 2024; H1 adjusted EBITDA NOK 106 million, down 15% year-over-year.
Net income after tax was NOK 37.1 million, down from NOK 45.7 million in Q2 2024.
Extraordinary gain from sale of financial assets (NOK 216.3 million) and property sale (NOK 6.9 million) recognized.
Dividend payout of NOK 1,095 million in the quarter, including an extraordinary dividend.
Outlook and guidance
Cost-saving initiatives in Sweden expected to deliver annual savings of ~SEK/MSEK 60, with effects from Q3/Q4 2025 and restructuring costs of SEK/MSEK 35–40 in H2 2025.
Further digital revenue growth anticipated, with continued focus on operational efficiency and ARPU increases.
Economic outlook in Norway and Sweden is improving, but uncertainty remains due to geopolitical and trade risks.
Ongoing investments in digital products, technology, and AI to drive further growth.
Assess the impact of Stampen Media's restructuring.
Explain the rationale for Vend ASA share increase.
How will AI impact editorial capacity?
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Next Polaris Media earnings date
Q3 20256 Nov, 2025
Next Polaris Media earnings date
Q3 20256 Nov, 2025
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Frequently asked questions
Polaris Media ASA operates as a media and printing company across Norway and Sweden. It manages several media houses and provides services including digital advertising, printing, and newspaper distribution. Polaris Media produces local newspapers, magazines, and editorial supplements while also distributing parcels and mail. The company's operations span both Norway and Sweden, with business segments like Polaris Media Midt-Norge, Polaris Media Nord-Norge, and Stampen Media in Sweden. In addition to publishing, it offers multimedia and telemarketing services. The company is headquartered in Trondheim, Norway, and its shares are listed on the Oslo Stock Exchange.
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