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Pop Mart International (9992) investor relations material
Pop Mart International H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Revenue surged 204.4% year-over-year to RMB13,876.3 million for the first half of 2025, driven by strong growth across all regions and channels.
Net profit rose 385.6% year-over-year to RMB4,681.7 million, with adjusted net profit up 362.8% to RMB4,709.6 million.
Gross profit margin improved to 70.3% from 64.0% year-over-year, reflecting product mix optimization, cost control, and higher overseas sales.
Plush products became a major revenue driver, accounting for 44.2% of total revenue, up 1,276.2% year-over-year.
Major artist IPs such as THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO each generated over RMB1 billion in revenue.
Financial highlights
Revenue: RMB13,876.3 million (+204.4% YoY); Net profit: RMB4,681.7 million (+385.6% YoY).
Adjusted net profit: RMB4,709.6 million (+362.8% YoY); Adjusted net margin: 33.9% (vs. 22.3%).
Gross profit: RMB9,761.1 million (+234.4% YoY); Gross margin: 70.3% (vs. 64.0%).
Operating profit: RMB6,043.7 million (+436.5% YoY); EPS: RMB3.44 (basic, up from RMB0.69).
Cash and equivalents: RMB11,922.7 million as of 30 June 2025.
Outlook and guidance
Focus on enriching IP portfolio, product innovation, and maintaining high design standards.
Continued global expansion, especially in offline channels, digital platforms, and new business models such as amusement parks.
Emphasis on sustainable development and eco-friendly products and packaging.
Ongoing investment in technology, digitalization, and strategic partnerships.
No interim dividend declared or recommended for the period.
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