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Investor Relations14 Oct 2025
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Pou Sheng International (3813) investor relations material
Pou Sheng International Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary11 Aug, 2025
Executive summary
Revenue for 1H 2025 declined 8.3% year-over-year to RMB9,159.4 million, with gross profit down 10.1% to RMB3,069.2 million and profit attributable to owners dropping 44.1% to RMB187.6 million due to increased markdowns and operational deleverage.
Gross profit margin was 33.5%, down 0.7 percentage points from 1H 2024.
Operating profit margin declined to 3.1% from 4.8% year-over-year, with operating profit down 41.6%.
Omni-channel sales, including online and Pan-WeChat, grew 16% year-over-year, now accounting for 33% of total sales, with livestreaming sales more than doubling.
Interim and special dividends totaled HKD 0.023 per share, with a 60% payout ratio, down 42.5% from the prior year.
Financial highlights
EBITDA for 1H 2025 was RMB801.6 million, down 24.9% year-over-year.
Net cash position at period end was RMB2,497.4 million, a decrease of 18.7% from 1H 2024.
Free cash flow for 1H 2025 was RMB279.9 million.
Capital expenditure dropped 37.4% year-over-year to RMB119.4 million, focused on new stores, upgrades, and digital transformation.
Total borrowings increased to RMB196.8 million, all short-term and at fixed rates.
Outlook and guidance
Short-term sales and profitability expected to remain under pressure due to a highly dynamic and promotional retail environment in Greater China.
Strategic focus remains on digital transformation, omni-channel expansion, inventory control, and operational efficiency.
Plans to broaden product categories, expand mono-brand and multi-brand store concepts, and leverage major sports events to drive growth.
Aiming to maintain digital sales contribution at approximately 30% and scale up new brand contributions.
How did cost savings offset deleverage impact?
Reconcile inventory turnover increase with healthy levels.
What drove the 400% rise in bank borrowings?
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Next Pou Sheng International earnings date
Q3 202512 Nov, 2025
Next Pou Sheng International earnings date
Q3 202512 Nov, 2025
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Frequently asked questions
Pou Sheng International is a retailer and distributor of sportswear and footwear products in Greater China. Founded in 1992 and headquartered in Hong Kong, China, the company has expanded its operations to cover both mainland China and Taiwan. Pou Sheng International distinguishes itself through its flexibility in store formats, diversified channels, a dedicated membership program, and close partnerships with leading international brands. The company is headquartered in Hong Kong, and its shares are listed on the Hong Kong Stock Exchange.
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