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Pricer (PRIC) investor relations material
Pricer Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary23 Oct, 2025
Executive summary
Q3 2025 net sales reached SEK 598.4M, up sequentially but down 2.5% year-over-year; recurring revenue grew 46.1% to SEK 30.1M, driven by a shift to a subscription-only software model.
Gross margin improved to 23.2% (22.1% last year), supported by recurring revenue, lower COGS, and favorable product mix.
Operating profit (EBIT) for Q3 was SEK 38.5M (6.5% margin), positive for the quarter but down from SEK 61.6M (10.0%) last year, mainly due to higher costs.
Order intake was weak due to market uncertainty, but backlog entering Q4 is higher than last year; Americas segment affected by tariffs and investment hesitancy, while Canada and Nordics showed strong growth.
Direct sales approach in the Nordics is gaining traction, with new frame agreements and customer rollouts expected to impact future quarters.
Financial highlights
Q3 net sales: SEK 598.4M; gross profit: SEK 138.6M; gross margin: 23.2%; operating profit: SEK 38.5M; operating margin: 6.5%.
Operating cash flow for Jan–Sep: SEK 16.0M, improved from SEK -20.2M last year.
Cash and cash equivalents at period end: SEK 174.9M, up from SEK 143.9M.
Accounts receivable increased by SEK 142M in Q3, expected to normalize in Q4.
Q3 EPS: SEK 0.20 (down from SEK 0.26); 9M EPS: SEK -0.06 (down from SEK 0.61).
Outlook and guidance
Q4 has started well in terms of order intake, with expectations for further improvement; management reaffirms commitment to full-year profitability.
No formal forecast for 2025 provided, but long-term drivers remain strong, with digitalization and automation in retail expected to support future growth.
Anticipates gradual catch-up in order intake, with delayed investments expected to materialize in 2026; Avenue product pilots underway, with volume production and revenue impact expected in the second half of 2026.
Interest in SaaS platform Pricer Plaza and new solution Pricer Avenue is growing, with pilot installations planned.
Strategy to reverse order intake decline
Impact of higher personnel costs on profitability
Pricer Avenue's contribution to future growth
Impact of new recurring software model?
Pricer Avenue's unique commercial model?
UK market: Why decline a Tier 1 deal?
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Q4 20255 Feb, 2026
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Frequently asked questions
Pricer AB develops, manufactures, and sells electronic shelf labels (ESLs) worldwide. It offers ESL systems that help in-store personnel to automate the process of changing prices on shelves; cloud services, including costs per change, price accuracy, and real-time pricing; and accessories, such as label batteries and handheld units. The company also provides installation services; professional services consisting of system development or integration to customer-specific solutions; and after sales service consisting of system maintenance and support to manage repair activities. It serves retailers with small store formats, such as convenience stores and pharmacies in various markets through a network of local partners.
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