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Pricer (PRIC) investor relations material
Pricer Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary17 Jul, 2025
Executive summary
Net sales declined 30.3% year-over-year in Q2 2025, falling below expectations due to delayed investments and macroeconomic uncertainty.
Order intake increased 7.7% year-over-year (adjusted for currency), with a 20% rise in Europe and strong contributions from Carrefour.
Operating loss (EBIT) for Q2 was SEK -20.3M, impacted by SEK 7.9–8M in restructuring costs in France.
Cash flow from operations improved due to better working capital management and inventory reduction.
Strategic shift to direct sales in the Nordics and restructuring in France aimed at improving efficiency and profitability.
Financial highlights
Q2 net sales: SEK 448.7M (down 30.3% year-over-year); gross margin: 19.0% (22.8% last year).
Operating margin was -4.5% (7.5% in Q2 2024); adjusted EBIT: SEK -12.4M.
Order backlog at end of Q2: SEK 660–660.7M, up 34.8% year-over-year.
Cash and cash equivalents at June 30, 2025: SEK 240.7M.
Net debt at period end: SEK 59.9–110.2M, stable versus year-end but up from last year.
Outlook and guidance
Market for digitalization and ESLs expected to grow 15% annually through at least 2030, with digitalization a key driver.
Management expects gross margin to recover to prior-year levels for the rest of 2025 and anticipates gradual demand recovery in H2.
Purchases in Nordics and Baltics expected to resume in H2 as customers transition to direct agreements.
Cautious optimism for continued strong order intake in Europe, especially with Carrefour, but macro uncertainty persists.
No formal forecast for 2025 was provided.
Assess impact of US tariff uncertainty.
Explain the restructuring in France.
What is driving long-term market growth?
How will lower USD production costs affect the year?
What's driving the strong European order intake?
Quantify delays in Sobeys installations.
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Frequently asked questions
Pricer AB develops, manufactures, and sells electronic shelf labels (ESLs) worldwide. It offers ESL systems that help in-store personnel to automate the process of changing prices on shelves; cloud services, including costs per change, price accuracy, and real-time pricing; and accessories, such as label batteries and handheld units. The company also provides installation services; professional services consisting of system development or integration to customer-specific solutions; and after sales service consisting of system maintenance and support to manage repair activities. It serves retailers with small store formats, such as convenience stores and pharmacies in various markets through a network of local partners.
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