Pricer (PRIC) investor relations material

Executive summary

• Achieved strong financial performance in Q1 2026, with stable or slightly increased order intake and a turnaround to net profitability, supported by the highest gross margin since 2020.

• Strategic operational review and cost-cutting measures are expected to reduce annual operating expenses by SEK 17 million, with non-recurring costs of SEK 9 million in Q2 2026.

• Significant progress in the Plaza platform, now managing over 55 million labels and recurring revenue from Plaza and service contracts grew 21% to SEK 30.9 million.

• Official launch and initial installations of Avenue, with positive customer feedback, A/B testing for sales impact, and industry recognition including the Green Good Design Award.

• Strong customer engagement and a $51 million Sobeys agreement in North America, with deployment starting May 2026.

Financial highlights

• Net sales for Q1 2026 were SEK 487.7 million, down from SEK 528.3 million in Q1 2025, mainly due to currency effects.

• Gross margin improved to 25.3% from 23.3% year-over-year, driven by Plaza, product mix, and pricing power.

• Net profit reached SEK 6.4 million, reversing a net loss of SEK -5.9 million in Q1 2025.

• Operating cash flow was SEK 52.7 million, with liquidity increasing to SEK 341 million and a net cash position of SEK 41 million.

• EBITDA for the quarter was SEK 32.7 million, up from SEK 30.7 million.

Outlook and guidance

• Continued macroeconomic and geopolitical uncertainty is impacting near-term customer investments and causing longer decision cycles.

• No formal forecast for 2026 provided, but management sees long-term growth drivers in digitalization and automation, with increasing interest in SaaS platform Plaza and pilot projects for Avenue.

• Optimism for further upside with Sobeys and potential expansion in the U.S. market.

• Termination of the exclusive Carrefour supplier agreement will lower volumes, but minimal impact on annual gross profit is expected, offset by increased orders from independent Carrefour retailers.