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Puuilo (PUUILO) investor relations material
Puuilo Q2 2025 & Strategy Update earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 & Strategy Update earnings summary11 Sep, 2025
Executive summary
Revenue grew 15.2% year-over-year to €225.0m in H1/2025, with comparable store sales up 3.4% and online sales up 8.4%.
Adjusted EBITA increased 18.1% to €39.0m in H1/2025, with margin improving to 17.3%.
Five new stores opened in H1/2025, bringing the total to 54; seven planned for the year.
Private label sales and a favorable sales mix supported margin expansion.
Updated long-term strategy targets over 100 stores and international expansion, starting with Sweden.
Financial highlights
Q2/2025 revenue rose 13.2% to €135.8m; H1/2025 revenue reached €225.0m.
H1/2025 operating free cash flow was €51.8m, up from €33.9m year-over-year.
EPS for H1/2025 was €0.33, up from €0.28.
Gross margin improved to 37.7% in H1/2025, driven by a 28% increase in private label sales.
Q2 gross margin improved to 38.2% (from 37.6%).
Outlook and guidance
Full-year 2025 revenue forecast at €425–455m, with adjusted EBITA of €70–80m.
Long-term targets: revenue over €600m and adjusted EBITA margin above 17% by 2028.
New strategy aims for over 100 stores and >€800m revenue by 2030, with international expansion starting in Sweden.
Guidance reiterates previous statements, but notes risks from consumer behavior and geopolitical tensions.
Strategy for initial Sweden pilot stores
Private label growth targets and margin impact
Plans to improve inventory turnover rate
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Frequently asked questions
Puuilo Oyj is a Finnish discount retail chain offering a wide range of products, including building supplies, tools, HVAC and electrical accessories, pet products, car accessories, groceries, household items, and garden supplies. The company operates more than 40 stores across Finland, complemented by an online store that supports its multichannel retail strategy. Known for its affordable prices and convenient shopping experience, Puuilo has a strong presence in Finland's discount retail sector. The company is headquartered in Vantaa, Finland, and its shares are listed on the Nasdaq Helsinki.
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