Rapala VMC Investor Relations Material

Rapala is a fisheries equipment company. The company operates through its two segments: Group Products and Third Party Products. The Group Products segment comprises lures for hard baits and soft baits; metal lures specifically designed for salmon, trout, predator game fishing, and trolling in fresh and salt water environments; braided and monofilament lines; terminals used in fishing including hooks, snap swivels, spoons and blades; hard baits, hybrids and rigged soft baits with assorted baitfish imitations; specialized trolling lures and metal jigs for saltwater big game fishing; carp/match/coarse fishing baits/spinning/trolling reels as well as accessories such as lines, rods and nets; knives for filleting, outdoor use/hunting/cooking as well as ice augers and auger blades; cross country skis.