Rapala VMC Investor Relations Material

Rapala VMC Corporation is a global manufacturer and distributor of fishing tackle products, including lures, baits, hooks, fishing lines, and various accessories. Its operations are organized into three segments: Group Fishing Products, Other Group Products, and Third-Party Products. The company’s well-known brands include Rapala, VMC, Sufix, Storm, and Blue Fox, among others. Besides fishing, Rapala VMC also produces winter sports equipment and offers third-party products for hunting and outdoor activities. The company is headquartered in Helsinki, Finland, and its shares are listed on the Nasdaq Helsinki.