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Refine Group AB operates a diverse portfolio of digital-native lifestyle brands and digital commerce services. The company focuses on categories with low online penetration, creating opportunities for substantial growth as e-commerce continues to expand. Refine Group's ecosystem is designed to support digital transformation, offering robust technology solutions, digital marketing, and branding services. The company’s business model includes both online and omnichannel approaches, enhancing brand visibility and growth potential through a combination of digital and physical retail strategies. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Nasdaq Stockholm.