Royal Caribbean Cruises Investor Relations Material
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Q3 2024
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Setting Sail
Royal Caribbean Cruises Ltd. is a global cruise company that was established in 1968 and is headquartered in Miami, Florida. Royal Caribbean operates under several brands, including Royal Caribbean International, Celebrity Cruises, and Silversea. The company is known for its large fleet of cruise ships, some of which rank among the largest in the world. Through its brands, the company offers a range of itineraries with destinations and cruises spanning several regions in the world, including the Caribbean, Alaska, and Europe.
The Voyage Begins
Royal Caribbean's journey started in Norway when three Norwegian shipping companies came together to form a cruise line that would later become an industry giant. Royal Caribbean's first ship, the Song of Norway, launched in 1970. This vessel set the precedent for the larger-than-life cruise ships that have become synonymous with the Royal Caribbean brand. Over the years, Royal Caribbean has expanded its fleet and diversified its cruise offerings. As of 2023, the company operates 25 ships that sail to over 260 global destinations.
The cruise industry is fascinating in and of itself, and when looking at some other publicly traded companies operating in the sector we find names such as Carnival, Norwegian Cruise Lines, and even Disney.
An Appealing Crusing Experience
Royal Caribbean's appeal extends to a wide range of passengers. The line is especially popular among families, thanks to their ships' family-friendly amenities like water parks, ice skating rinks, and kids' clubs. The company also offers adult-only areas and sophisticated dining options, making it an appealing choice for couples and groups of friends as well.
In terms of destinations, Royal Caribbean covers virtually every corner of the globe, with options to explore Alaska, the Caribbean, Europe, Asia, and Australia, among others. The company also owns two private islands: CocoCay and Labadee, providing exclusive tropical getaways for its guests.
A Vast Fleet
Each Royal Caribbean cruise ship offers a unique travel experience. The largest and most iconic ships in the fleet, Oasis Class vessels, can accommodate more than 5,000 guests and are known for their seven distinct neighborhoods including Central Park, Boardwalk, and the Royal Promenade. Each neighborhood on the ship has its own character and offers different activities, dining, and shopping options. The Quantum Class ships, on the other hand, are slightly smaller but feature advanced amenities and activities nonetheless.
For those who prefer a more intimate and traditional cruising experience, the smaller vessels of the Vision and Radiance Class offer just that. These ships offer panoramic vistas, glass-canopied Solarium pool areas, and fewer passengers, which in turn leads to a more personal experience than what is possible on the larger vessels.