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RugVista Group (RUG) investor relations material
RugVista Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary14 Aug, 2025
Executive summary
Net revenue reached SEK 150.5 million in Q2 2025, up 17.2% year-over-year, with organic growth at 22.3%.
Orders increased 26% to 74,000, and new customers rose 26% to 52,000, both all-time highs for the quarter.
Average order value declined by 7% to SEK 2,833, mainly due to clearance sales and FX effects.
EBIT margin improved to 4.7%, with operating profit at SEK 7.1 million despite over SEK 4 million in moving costs.
Major warehouse and office relocation completed with minimal disruption.
Financial highlights
Net revenue Q2 2025: SEK 150.5 million (up 17.2%); H1: SEK 347.5 million (up 14.2%).
Gross margin Q2: 62.5% (vs. 63.0% prior year); H1: 63.4% (vs. 62.2%).
Operating profit (EBIT) Q2: SEK 7.1 million (vs. SEK 2.4 million); H1: SEK 34.3 million (vs. SEK 22.3 million).
Marketing spend decreased by 0.6 percentage points to 29.2% of sales.
Operating cash flow increased by SEK 15 million, driven by higher EBITDA.
Outlook and guidance
Focus on automation, process improvements, and operational flexibility post-warehouse move.
Expectation of some moving costs in Q3, but below Q2 levels.
Building buffer stock for peak season and planning new product launches in classic and modern collections.
Ongoing focus on personalized customer journey and website improvements to boost conversion.
Management confident entering H2 2025 despite uncertain market conditions.
How did the relocation impact deliveries?
Explain the change in segment reporting.
What is driving the increase in website visits?
Assess AI's impact on RugVista's traffic.
Explain the rationale for Trustpilot over NPS.
Detail plans to improve average order value.
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Next RugVista Group earnings date
Q3 20256 Nov, 2025
Next RugVista Group earnings date
Q3 20256 Nov, 2025
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Frequently asked questions
RugVista is a B2C-focused company operating direct-to-consumer online platforms for carpet and rug sales in Europe. The company's direct-to-consumer online platforms allow members to purchase carpets and rugs, as well as related home accessories (excluding window treatments), in their preferred configurations from the comfort of their homes.
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