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RugVista Group (RUG) investor relations material

RugVista Group Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary14 Aug, 2025

Executive summary

  • Net revenue reached SEK 150.5 million in Q2 2025, up 17.2% year-over-year, with organic growth at 22.3%.

  • Orders increased 26% to 74,000, and new customers rose 26% to 52,000, both all-time highs for the quarter.

  • Average order value declined by 7% to SEK 2,833, mainly due to clearance sales and FX effects.

  • EBIT margin improved to 4.7%, with operating profit at SEK 7.1 million despite over SEK 4 million in moving costs.

  • Major warehouse and office relocation completed with minimal disruption.

Financial highlights

  • Net revenue Q2 2025: SEK 150.5 million (up 17.2%); H1: SEK 347.5 million (up 14.2%).

  • Gross margin Q2: 62.5% (vs. 63.0% prior year); H1: 63.4% (vs. 62.2%).

  • Operating profit (EBIT) Q2: SEK 7.1 million (vs. SEK 2.4 million); H1: SEK 34.3 million (vs. SEK 22.3 million).

  • Marketing spend decreased by 0.6 percentage points to 29.2% of sales.

  • Operating cash flow increased by SEK 15 million, driven by higher EBITDA.

Outlook and guidance

  • Focus on automation, process improvements, and operational flexibility post-warehouse move.

  • Expectation of some moving costs in Q3, but below Q2 levels.

  • Building buffer stock for peak season and planning new product launches in classic and modern collections.

  • Ongoing focus on personalized customer journey and website improvements to boost conversion.

  • Management confident entering H2 2025 despite uncertain market conditions.

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Frequently asked questions

RugVista is a B2C-focused company operating direct-to-consumer online platforms for carpet and rug sales in Europe. The company's direct-to-consumer online platforms allow members to purchase carpets and rugs, as well as related home accessories (excluding window treatments), in their preferred configurations from the comfort of their homes.

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