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Rusta (RUSTA) investor relations material
Rusta Q2 25/26 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 25/26 earnings summary9 Dec, 2025
Executive summary
Achieved strong sales and profitability growth across all segments, with net sales up 9.3% year-over-year in Q2 and higher average ticket sizes and customer numbers.
Store pipeline reached a record level, with 231 stores across Sweden, Norway, Finland, and Germany, and 48–50 new stores planned, leveraging favorable rental market conditions.
Online sales now available in all Nordic countries after launching in Norway, expanding e-commerce presence.
Completed rollout of new store concept across all stores, on time and within budget, receiving positive feedback and expected to boost LFL sales by 1.5–2.0% annually.
New CEO, Cathrine Wigzell, appointed effective June 2026, ensuring a smooth leadership transition; board changes include new Chairman and two new members.
Financial highlights
Net sales grew 9.3% year-over-year in Q2 (8.3% reported), with like-for-like sales up 5.6% excluding currency effects.
Gross margin increased by 0.9 percentage points to 44.8%, and EBITA/EBITDA margin improved by 1.7 points to 6.7%, with EBITA up 45.6% year-over-year.
Cash flow from operating activities rose to SEK 151 million for the quarter.
Dividend payout at 47% of net profit, with MSEK 222 paid during the period.
H1 net sales grew 7.5% year-over-year, with a gross margin of 43.6%.
Outlook and guidance
Confident in reaching the upper end of 50–80 new store openings over three years, now guiding towards 65–80.
Guidance and financial targets remain unchanged; on track to achieve midterm EBITDA/EBITA margin target above 8%.
Expect positive currency effects to support gross margin in the second half and beyond.
Record sales during Black Week and strong start to Christmas season support positive Q3 outlook.
Explain the net debt/EBITDA ratio increase
Update on new store concept LFL sales impact
Other Markets: Path to long-term profitability
How does the current rental market impact store expansion?
Quantify Q2 gross margin impact from mix and FX?
What specific product categories show higher ticket sales?
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Next Rusta earnings date
Q3 25/2612 Mar, 2026
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Frequently asked questions
More for the Money
Rusta is a Swedish retail company that sells interior, leisure, beauty, and DIY products. The company’s business model is built on effective logistics, buying its stock in bulk without utilizing middlemen, and offering a broad selection of goods at its retail locations. The company operates over 200 stores, most of which are located in Sweden. Besides operating in its home country, it also has retail locations in Norway, Germany, and Finland, and sells its goods online. The company is headquartered in Upplands Väsby, Sweden, and its shares are listed on OMX Nasdaq Stockholm.
Expansion
The first Rusta store was opened in 1986 by Anders Forsgren and Bengt-Olov Forssell. The two friends had the idea to open a store where regular people could buy products at the lowest possible price. The plan was to establish a presence on the domestic market by importing and selling the products themselves, to cut costs for the end customers. In 1998, Rusta opened a distribution center in China in order to have complete control over its purchasing and distribution channels. Growth in Sweden continued to rise steadily into the new millennium, and between 2014 and 2018 the company expanded into Norway, Germany, and Finland.
The Products
Rusta’s offerings include a variety of home decor items, encompassing stylish furniture, contemporary lighting options, and a range of textiles to suit different tastes. In the DIY segment, Rusta provides a selection of tools and hardware, catering to home improvement enthusiasts. The store's garden section features gardening tools, plants, and outdoor furniture, appealing to gardening hobbyists. For sports and leisure activities, Rusta offers equipment and accessories, alongside a collection of toys for children. Additionally, the store includes personal care products, beauty items, electronics, and general household goods. Some of the most comparable international peers to Rusta are Target, Kohl’s Corporation, and similar companies.
Moving Into E-Commerce
While Rusta is most known for its physical retail locations, the company also has an online store. The company’s website allows customers to shop for the same items that can be found in its physical locations with the option of having the products delivered straight to the customers' homes. The website also features product information, promotions, and store locators.
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