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Rusta (RUSTA) investor relations material

Rusta Q1 26/27 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q1 26/27 earnings summary9 Sep, 2026

Executive summary

  • Net sales rose 9.9% to MSEK 3,489; all segments and like-for-like stores grew, with customer numbers, conversion and sales per customer increasing.

  • Gross margin expanded 1.7 percentage points to 44.3%, and EBITA rose 17.6% to MSEK 330, with a 9.5% margin.

  • Five stores opened, store concept renewal continued and central warehouse automation ramp-up progressed step by step.

  • Club Rusta surpassed 7.1 million members.

Financial highlights

  • Net sales grew 9.9% to MSEK 3,489; growth was 8.7% excluding currency effects, and like-for-like sales grew 2.2% excluding currency effects.

  • Gross profit increased 14.5% to MSEK 1,546; gross margin rose to 44.3% from 42.6%, supported by assortment renewal and positive currency effects.

  • EBITA increased 17.6% to MSEK 330; EBITA margin was 9.5%, versus 8.8% last year.

  • Net profit reached MSEK 216, up from MSEK 174; diluted EPS was SEK 1.4, versus SEK 1.1.

  • Operating cash flow rose 60.7% to MSEK 758 from MSEK 472.

Outlook and guidance

  • Store expansion target remains 65–80 openings over 2026/27–2028/29; 14 openings were planned for fall, with nine stores opened so far this financial year.

  • Medium-term targets remain annual average net sales growth of ~8%, like-for-like growth above 3% and EBITA margin of ~8%.

  • August sales development was stable; high store-opening activity was expected in Q2, whose sales are weighted toward the latter part.

  • Geopolitical uncertainty may raise freight and goods costs by end-Q2; currency tailwinds are expected to offset some increases.

  • Health & Beauty rollout began in September; anniversary offers continue through the 40th-year celebration.

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Frequently asked questions

More for the Money

Rusta is a Swedish retail company that sells interior, leisure, beauty, and DIY products. The company’s business model is built on effective logistics, buying its stock in bulk without utilizing middlemen, and offering a broad selection of goods at its retail locations. The company operates over 200 stores, most of which are located in Sweden. Besides operating in its home country, it also has retail locations in Norway, Germany, and Finland, and sells its goods online. The company is headquartered in Upplands Väsby, Sweden, and its shares are listed on OMX Nasdaq Stockholm.

Expansion

The first Rusta store was opened in 1986 by Anders Forsgren and Bengt-Olov Forssell. The two friends had the idea to open a store where regular people could buy products at the lowest possible price. The plan was to establish a presence on the domestic market by importing and selling the products themselves, to cut costs for the end customers. In 1998, Rusta opened a distribution center in China in order to have complete control over its purchasing and distribution channels. Growth in Sweden continued to rise steadily into the new millennium, and between 2014 and 2018 the company expanded into Norway, Germany, and Finland.

The Products

Rusta’s offerings include a variety of home decor items, encompassing stylish furniture, contemporary lighting options, and a range of textiles to suit different tastes. In the DIY segment, Rusta provides a selection of tools and hardware, catering to home improvement enthusiasts. The store's garden section features gardening tools, plants, and outdoor furniture, appealing to gardening hobbyists. For sports and leisure activities, Rusta offers equipment and accessories, alongside a collection of toys for children. Additionally, the store includes personal care products, beauty items, electronics, and general household goods. Some of the most comparable international peers to Rusta are Target, Kohl’s Corporation, and similar companies.

Moving Into E-Commerce

While Rusta is most known for its physical retail locations, the company also has an online store. The company’s website allows customers to shop for the same items that can be found in its physical locations with the option of having the products delivered straight to the customers' homes. The website also features product information, promotions, and store locators.