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Investor Relations14 Oct 2025
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Sanoma (SAA1V) investor relations material
Sanoma Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary30 Jul, 2025
Executive summary
Operational EBIT increased, mainly driven by growth and efficiency in the Learning segment, while Media Finland faced lower advertising sales, especially in TV, and weaker events.
Net sales remained stable at EUR 560.9 million for H1 2025, as Learning growth offset declines in Media Finland.
Free cash flow improved due to higher operational earnings and lower financial items, though it remained negative due to seasonal patterns in Learning.
Net debt/Adj. EBITDA improved to 2.5, below the long-term target of 3.0, reflecting continued deleveraging.
Strategic focus remains on profitability, free cash flow, and balance sheet strength, with growth expected from curriculum renewals and digital transformation.
Financial highlights
H1 2025 net sales: EUR 560.9 million (0% year-over-year); operational EBIT excl. PPA: EUR 43.3 million (+16%).
Q2 2025 operational EBIT excl. PPA: EUR 62.0 million (+2%); margin 18.3% (17.8%).
Free cash flow for H1 2025 improved to EUR -51.7 million (from EUR -58.2 million).
Net debt reduced to EUR 659.0 million (Q2 2024: EUR 730 million); equity ratio at 38.5%.
Dividend of EUR 0.39 per share for 2024 to be paid in three instalments in 2025.
Outlook and guidance
2025 outlook unchanged: net sales expected at EUR 1.28–1.33 billion (2024: 1.34 billion).
Operational EBIT excl. PPA forecasted at EUR 170–190 million (2024: 180 million).
Assumes stable demand for learning content and a relatively stable Finnish advertising market.
How will curriculum renewals impact net sales?
Explain the lower TV advertising sales.
Detail Program Solar's impact on free cash flow.
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Q3 202530 Oct, 2025
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Frequently asked questions
Sanoma Oyj is a leading media and learning company in the Nordic countries, Czech Republic, Poland and other European countries. Sanoma publishes magazines, books, newspapers, digital media and eLearning products. The company also owns or has stakes in leading internet businesses in Finland, the Netherlands and Germany. The company is based in Helsinki, Finland.
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