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Sanrio Company (8136) investor relations material
Sanrio Company Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2026 earnings summary5 Nov, 2025
Executive summary
Consolidated net sales and operating profit for 1H FY3/2026 exceeded forecasts, reaching record highs, driven by strong domestic and overseas performance, especially in Japan and China.
Growth was fueled by robust licensing, increased theme park attendance, and successful global marketing strategies.
Strategic collaborations, including with Expo 2025 Osaka Kansai, and alliances with IG Port and Gugenka Inc., enhanced digital and content capabilities.
Upward revision of full-year forecasts: sales now expected at ¥184.3B (+27.2% YoY), operating profit at ¥70.2B (+35.5% YoY).
Multi-character strategies and global initiatives contributed to record performance.
Financial highlights
1H FY3/2026 sales: ¥87.7B (+39.6% YoY); operating profit: ¥39.2B (+66.1% YoY); net profit attributable to owners: ¥27.5B (+44.3% YoY).
Gross profit margin improved to 80.4% (+3.4pt YoY); EBITDA margin rose to 46.1% (+6.9pt YoY); OP margin reached 44.7% (+7.1pt YoY).
Ordinary profit reached ¥39.7B, up 64.1% YoY; basic EPS rose to ¥115.21 from ¥80.77 YoY.
SG&A expenses increased 26.3% YoY, mainly due to personnel and marketing investments.
Interim dividend increased to ¥31 per share, with full-year dividend forecast raised to ¥62 per share.
Outlook and guidance
Full-year sales forecast raised to ¥184.3B (+27.2% YoY), operating profit to ¥70.2B (+35.5% YoY), and adjusted operating profit to ¥69.6B (+25.1% YoY).
Profit attributable to owners of parent expected to reach ¥49.4B, up 18.4% YoY.
Annual dividend increased to ¥62 per share (interim: ¥31, year-end: ¥31).
SG&A expenses expected to rise in 2H; potential downside from U.S. tariff policies considered.
Guidance reflects continued strong global demand and strategic SG&A investments.
Quantify digital growth from IG Port/Gugenka
Detail factors for 14.3% equity ratio increase
Assess US tariff impact on regional growth outlook
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Next Sanrio Company earnings date
Q3 202613 Feb, 2026
Next Sanrio Company earnings date
Q3 202613 Feb, 2026
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Frequently asked questions
Sanrio Company Ltd. is a Japanese company primarily engaged in the design, licensing, and production of character-based merchandise. It is best known for creating and managing iconic characters such as Hello Kitty, My Melody, and Gudetama. Sanrio's products include stationery, gifts, accessories, apparel, and toys, often featuring its popular characters. The company also operates themed amusement parks, restaurants, and cafes, enhancing its brand presence and engagement with consumers. Sanrio serves a diverse range of sectors, including retail, entertainment, and media. The company is headquartered in Tokyo, Japan, and its shares are listed on the TYO.
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