Sanrio Company
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Sanrio Company (8136) investor relations material

Sanrio Company Q2 2027 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2027 earnings summary6 Nov, 2026

Executive summary

  • H1 FY3/2027 net sales reached a record ¥107,725M, up 22.9% YoY; operating profit also hit a record ¥42,882M, up 9.4%, and parent-attributable profit rose 6.1% to ¥29,198M.

  • Wider character adoption supported growth; Hello Kitty and Pompompurin were among the drivers, and Sanrio + membership reached 3.69M at September-end.

  • FY3/2027 outlook remained unchanged, with H1 sales and operating income progressing in line with initial forecasts.

Financial highlights

  • H1 net sales were ¥107,725M, gross profit ¥82,479M and operating profit ¥42,882M, versus ¥87,676M, ¥70,461M and ¥39,183M a year earlier.

  • Adjusted operating profit was ¥44,570M, up 20.0%; EBITDA was ¥44,876M, up 10.9%.

  • Ordinary profit increased 8.4% to ¥43,069M; comprehensive income rose 31.3% to ¥31,912M.

Outlook and guidance

  • FY3/2027 forecast unchanged: sales ¥229,800M (+18.4%), operating profit ¥89,500M (+15.0%), ordinary profit ¥90,200M (+13.7%) and parent-attributable profit ¥63,800M (+16.8%).

  • Full-year gross profit forecast is ¥178,600M (+19.0%) at a 77.7% margin; operating margin forecast is 38.9%, down 1.2 points YoY.

  • 2H priorities include beginning-of-year character marketing initiatives and year-end shopping-season opportunities; management retained guidance despite 2H risks.

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Frequently asked questions

Sanrio Company Ltd. is a Japanese company primarily engaged in the design, licensing, and production of character-based merchandise. It is best known for creating and managing iconic characters such as Hello Kitty, My Melody, and Gudetama. Sanrio's products include stationery, gifts, accessories, apparel, and toys, often featuring its popular characters. The company also operates themed amusement parks, restaurants, and cafes, enhancing its brand presence and engagement with consumers. Sanrio serves a diverse range of sectors, including retail, entertainment, and media. The company is headquartered in Tokyo, Japan, and its shares are listed on the TYO.