Sanrio Company (8136) Q4 2025 earnings summary

Executive summary

• Net sales rose 44.9% year-over-year to ¥144.9 billion, driven by strong domestic and overseas demand, especially from foreign tourists and Generation Z customers.

• Operating profit surged 92.2% year-over-year to ¥51.8 billion, with profit attributable to owners of parent up 137.3% to ¥41.7 billion, both record highs.

• Growth was supported by successful marketing of a broad character portfolio, including Hello Kitty's 50th anniversary initiatives, and robust licensing business performance.

• Membership in Sanrio+ reached 2.52 million as of March 2025, reflecting increased customer engagement.

Financial highlights

• Gross profit increased 52.4% year-over-year to ¥109.9 billion, with a gross margin of 75.8%.

• Operating margin improved to 35.8% from 27.0% the previous year.

• Ordinary profit rose 89.1% year-over-year to ¥53.4 billion.

• Comprehensive income reached ¥47.9 billion, up 112.3% year-over-year.

• Cash and cash equivalents at period end were ¥102.3 billion, up from ¥67.9 billion.

Outlook and guidance

• FY2025 forecast: net sales of ¥162.2 billion (+11.9% year-over-year), operating profit of ¥60.0 billion (+15.8%), and profit attributable to owners of parent of ¥42.0 billion (+0.6%).

• Medium-term plan targets net sales of ¥175 billion and operating profit of ¥65 billion or more by FY2027.

• Focus remains on global IP expansion, foundation for global growth, and multi-layered monetization.