SEB SA Investor Relations Material

Société d'Emboutissage de Bourgogne, or SEB for short, is a multinational company that has carved out a niche for itself in the world of small domestic appliances and cookware. Founded in 1857 in Selongey, France, SEB SA has over the years established itself as a trusted name when it comes to kitchenware and household goods. Driven by a commitment to quality and practicality, the company has a diverse portfolio of well-known brands under its umbrella, and its products can be found in millions of households worldwide.

SEB initially embarked on a venture in aluminum smelting. However, by the early 20th century, the company's focus had shifted to the production of cookware. A major milestone for the company came in the 1950s when SEB introduced its first pressure cooker to the market, an item that was well received from the get-go. In pursuit of growth and diversification of its offerings, SEB has strategically acquired multiple brands over the decades. These acquisitions include Tefal in the 1960s, known for non-stick cookware, Moulinex and Rowenta in the 1980s for appliances, and later, Krups, a leader in coffee and drink equipment.

Cookware is SEB’s bread and butter. Its product range in this category comprises a diverse array of items, notably non-stick pans, pressure cookers, and various types of pots. The products are manufactured with an emphasis on long-lasting durability and practical functionality, something that has been well-received by consumers over the years. SEB has established its position in the market primarily based on the quality and reliability of its cookware offerings. The company's approach to product development is rooted in thorough research, ensuring that the cookware meets the demands and standards of both professional chefs and home cooks and as a result, SEB cookware has found its place in kitchens worldwide.

Beyond its renowned cookware range, SEB SA offers a diverse array of household products. Their extensive portfolio includes small domestic appliances such as coffee makers, kettles, and toasters. It also produces items like hair dryers and hair straighteners. Additionally, SEB has a footprint in the linen care segment, offering products like irons and garment steamers. The company's commitment to innovation and quality runs throughout all of the different categories of products offered.