Senestech (SNES) investor relations material

Strategic transformation and leadership

• Implemented a new corporate strategy and strengthened the leadership team, including hiring a new EVP of Sales to drive B2B efforts.

• Defined and prioritized eight strategic B2B verticals, focusing on the top four for revenue growth.

• Built out processes, methodologies, and accountability for execution across the organization.

• Advanced new product development and formalized assessment and implementation services, launching them in July.

• Achieved record quarterly revenue, gross profit, and margins, with significant gains in e-commerce and subscription revenue.

E-commerce and digital strategy

• Brought Amazon operations in-house, enabling better brand control and profitable customer acquisition.

• Launched a new website in July, resulting in increased subscription base and improved customer conversion due to a cleaner, more user-friendly interface.

• Focused on key metrics such as ROAS, average order size, and conversion to subscription revenue to ensure profitable growth.

• Nearly tripled e-commerce revenue and doubled subscription revenue, while maintaining or improving gross margins.

• No major CapEx required to support further scaling, with infrastructure in place to handle significant growth.

B2B sales and pipeline management

• Structured B2B organization with clear focus on high-potential verticals and a mix of small, medium, and large deals.

• Leveraged distribution partners' sales teams to expand reach and support field teams with necessary information.

• Online B2B sales now account for 5-6% of total e-commerce revenue, helping identify and convert larger commercial opportunities.

• Sales cycles vary by deal size and vertical, with small deals converting quickly and large deals requiring longer approval processes.

• E-commerce growth supports B2B by building brand credibility and facilitating larger commercial deals.