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Shoper (SHO) investor relations material
Shoper Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Achieved record-breaking Q2 and H1 2025 with strong sales, profit growth, and record GMV, driven by organic expansion, acquisitions, and omnichannel GMV up 41% in Q2.
Present in over 100 markets, serving 400,000+ customers globally, with robust operating cash flow exceeding SEK 200 million.
Focused on scalable, high-margin SaaS solutions for merchants, with significant investments in R&D, product innovation, and AI.
Net profit (adjusted) increased 24% year-over-year in Q2 and 23% in H1, with net profit margins above 21%.
Monthly recurring revenue (MRR) reached PLN 3.7 million, up 10% year-over-year.
Financial highlights
Q2 2025 revenue reached PLN 53.7m, up 16% year-over-year; H1 2025 revenue was PLN 105.4m, up 17%.
Adjusted EBITDA in Q2 was PLN 19.4m (36.2% margin), and in H1 was PLN 38.0m (36.0% margin), up 24% year-over-year.
Net profit increased 21% to PLN 19.1 million, and adjusted net profit rose 23% to PLN 22.4 million.
Omnichannel GMV hit PLN 4.9bn in Q2 (+41% y/y) and PLN 9.0bn in H1 (+37% y/y).
Take rate for stores improved by 0.10 p.p. year-over-year; Store Take Rate was 1.87% and Omnichannel Take Rate 1.17%.
Outlook and guidance
Optimistic outlook for 2025, expecting continued faster growth than competitors, further EBITDA margin improvement, and strong H2 performance due to e-commerce seasonality.
New product strategy, synergies with cyber_Folks Group, and full integration of Apilo and Sempire to support future growth.
Plan to gradually increase subscription pricing starting 2026, following significant product improvements.
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