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Shoper (SHO) investor relations material

Shoper Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary4 Sep, 2025

Executive summary

  • Achieved record-breaking Q2 and H1 2025 with strong sales, profit growth, and record GMV, driven by organic expansion, acquisitions, and omnichannel GMV up 41% in Q2.

  • Present in over 100 markets, serving 400,000+ customers globally, with robust operating cash flow exceeding SEK 200 million.

  • Focused on scalable, high-margin SaaS solutions for merchants, with significant investments in R&D, product innovation, and AI.

  • Net profit (adjusted) increased 24% year-over-year in Q2 and 23% in H1, with net profit margins above 21%.

  • Monthly recurring revenue (MRR) reached PLN 3.7 million, up 10% year-over-year.

Financial highlights

  • Q2 2025 revenue reached PLN 53.7m, up 16% year-over-year; H1 2025 revenue was PLN 105.4m, up 17%.

  • Adjusted EBITDA in Q2 was PLN 19.4m (36.2% margin), and in H1 was PLN 38.0m (36.0% margin), up 24% year-over-year.

  • Net profit increased 21% to PLN 19.1 million, and adjusted net profit rose 23% to PLN 22.4 million.

  • Omnichannel GMV hit PLN 4.9bn in Q2 (+41% y/y) and PLN 9.0bn in H1 (+37% y/y).

  • Take rate for stores improved by 0.10 p.p. year-over-year; Store Take Rate was 1.87% and Omnichannel Take Rate 1.17%.

Outlook and guidance

  • Optimistic outlook for 2025, expecting continued faster growth than competitors, further EBITDA margin improvement, and strong H2 performance due to e-commerce seasonality.

  • New product strategy, synergies with cyber_Folks Group, and full integration of Apilo and Sempire to support future growth.

  • Plan to gradually increase subscription pricing starting 2026, following significant product improvements.

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Frequently asked questions

Shoper S.A. is a Poland-based company specializing in e-commerce solutions. The company provides a cloud-based platform that enables businesses to create and manage online stores, offering tools for website design, product management, payment integration, and marketing. Shoper’s services cater to small and medium-sized enterprises, supporting various industries with customizable e-commerce solutions. The company also offers additional services such as SEO optimization, logistics support, and customer service tools. Shoper S.A. is headquartered in Kraków, Poland, and its shares are listed on the Warsaw Stock Exchange (WSE).

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