Shopify (SHOP) investor relations material

Agentic commerce and AI innovation

• Agentic commerce is in early stages, with broad industry support for Universal Commerce Protocol (UCP) co-developed with Google to enable seamless, AI-driven shopping experiences.

• UCP and Catalog help merchants ensure their products are discoverable in LLM-driven environments, supporting both large and small merchants.

• Full agentic commerce, where consumers delegate purchases to AI agents, is estimated to be a couple of years away from mainstream adoption.

• Partnerships with OpenAI and integration with ChatGPT maintain consistent merchant economics and platform engagement.

AI tools and merchant solutions

• Sidekick, an AI assistant, is widely used by merchants of all sizes for diverse business questions, driving merchant success and platform engagement.

• AI tools are seen as drivers of merchant acquisition, retention, and conversion, with ongoing efforts to manage LLM costs through model selection and answer caching.

• Proprietary commerce data and expertise in checkout technology are key competitive moats, enabling superior product development and merchant outcomes.

International expansion and product adoption

• Europe has been a major growth area, driven by product-market fit and expanded offerings like payments, capital, and point of sale.

• The international playbook is being replicated in Latin America, Middle East, Southeast Asia, and Africa, with significant headroom for product adoption.

• Merchant attach rates and payments penetration are increasing globally, with similar adoption trajectories across regions.