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Simply Better Brands Corp operates as an omni-channel platform that engages in the development and marketing of disruptive brands within the plant-based, holistic wellness, and lifestyle consumer product sectors. The company focuses on innovation to meet the demands of Millennial and Gen Z consumers, emphasizing the rapidly growing market for plant-based, natural, and active lifestyle products. Its portfolio includes brands that offer high-quality hemp cannabidiol (CBD) based products, clean ingredient skincare, and plant-based foods designed to blur the lines between healthful and delicious. The company is headquartered in Vancouver, BC, Canada, and its shares are listed on multiple stock exchanges, including the TSX Venture Exchange and the OTCQB in the United States.