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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
TRUBAR
TRUBAR (TRBR) investor relations material
TRUBAR has been acquired
TRUBAR Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary24 Nov, 2025
Executive summary
Announced acquisition by ETI, a leading Turkish consumer products company, with all outstanding shares to be acquired for CAD 1.64 per share in cash, representing a 64% premium to the last closing price and 102% premium to the 60-day VWAP as of November 21, 2025.
Special committee and board unanimously supported the transaction after extensive review and consultation with advisors and bankers.
Shareholder vote on the transaction is expected in January 2026, with closing anticipated in Q1 2026.
Achieved record net revenue of $21.6 million in Q3 2025, up 88% year-over-year, driven by strong retail and DTC sales growth.
Expanded distribution into 500+ new U.S. grocery stores, launched TRUBAR Kids at Sprouts, and continued Canadian retail expansion.
Financial highlights
Q3 2025 net revenue reached CAD 21.6 million, up 88% year-over-year, marking a record quarter.
Gross profit was CAD 8.9 million, a 76% increase from Q3 2024; gross margin was 41%, down from the prior year due to increased investment in brand-building programs.
Adjusted EBITDA for the quarter was CAD 1.4 million, up 39% year-over-year.
Retail channel revenue grew 206%, direct-to-consumer 170%, and club channel 50% in Q3.
Net income from continuing operations was $192,000, down from $4.1 million in Q3 2024.
Outlook and guidance
Full-year net revenue guidance reaffirmed at CAD 65–70 million, representing a 50–60% year-over-year increase.
Growth driven by expanded retail footprint, new store openings, and increased sales velocities.
Management remains confident in long-term growth, supported by innovation and retail expansion.
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Latest events from TRUBAR
- Q2 net revenue up 176% year-over-year, with strong retail and DTC growth and guidance reaffirmed.TRBR
Q2 2025 - Q3 revenue up 124% and TRUBAR sales up 156%, with major retail expansion fueling growth.TRBRQ3 2024
- TRUBAR expansion and new financing drove revenue growth and margin improvement in H1 2024.TRBRQ2 2024
- TRUBAR accelerates growth with expanded retail, $45–$50M guidance, and new financing.TRBRStatus Update
- Q1 revenue dipped, but DTC and retail soared; 2025 sales guidance set at $65–$70M.TRBRQ1 2025
- TRUBAR posts 69% revenue growth, rebrands, and targets 25,000+ stores in 2025.TRBRQ4 2024
- Turnaround drives TRUBAR growth, targeting $100M+ sales and strategic M&A in healthy snacks.TRBR15th Annual LD Micro Invitational 2025
TRUBAR
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Frequently asked questions
Simply Better Brands Corp operates as an omni-channel platform that engages in the development and marketing of disruptive brands within the plant-based, holistic wellness, and lifestyle consumer product sectors. The company focuses on innovation to meet the demands of Millennial and Gen Z consumers, emphasizing the rapidly growing market for plant-based, natural, and active lifestyle products. Its portfolio includes brands that offer high-quality hemp cannabidiol (CBD) based products, clean ingredient skincare, and plant-based foods designed to blur the lines between healthful and delicious. The company is headquartered in Vancouver, BC, Canada, and its shares are listed on multiple stock exchanges, including the TSX Venture Exchange and the OTCQB in the United States.