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SMCP (SMCP) investor relations material
SMCP Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary29 Jul, 2025
Executive summary
H1 2025 sales reached €601.1m, up 3% organically, with strong growth in America and EMEA offsetting APAC declines due to network optimization in China.
Adjusted EBIT margin more than doubled to 7.1%, net income turned positive at €11m, and record free cash flow of €33m was generated.
Strategic actions in 2024, including cost control, full-price strategy, and network optimization, drove recovery and improved leverage.
All regions except China contributed to growth; America up 12%, EMEA up 6%, France up 2.3%, APAC down 8%.
Sustainability initiatives advanced, with B Corp certification for Claudie Pierlot and carbon reduction progress.
Financial highlights
H1 2025 revenue: €601.1m, up 2.7% reported and 3.0% organic year-over-year.
Adjusted EBIT: €42.6m (7.1% margin), up from €18.8m (3.2%) in H1 2024.
Net income: €11.0m, a swing from a loss of €27.7m in H1 2024.
Free cash flow: €33m, up from -€8.8m in H1 2024.
Gross margin stable at 74.3% of sales, supported by a strict full-price strategy.
Outlook and guidance
On track to achieve circa 10% adjusted EBIT margin by H2 2026.
Management aims to sustain positive momentum in H2 2025, focusing on revenue growth and cost control despite external uncertainties.
No further price increases planned in the US if tariff situation remains stable.
China digital strategy: What are the next steps?
Wholesale: What is its long-term potential?
Americas Q3 growth: How to mitigate high comps?
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Q3 2025 TU23 Oct, 2025
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Frequently asked questions
SMCP S.A. designs, manufactures, markets, and sells ready-to-wear and accessories for women under the Sandro, Maje, Claudie Pierlot, and De Fursac brand names in France and internationally. The company offers clothing for all occasions; and shoes, handbags, fashion jewelry, belts, scarves, sunglasses, and it offers up to 40 collections per year. It also operates e-shops; multibrand stores; and franchise or partnership stores.
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