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SMCP (SMCP) investor relations material
SMCP Q3 2025 TU earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Nine-month sales reached €896 million, up 2.8% organically and 2.9% like-for-like year-over-year, with growth in all regions except Asia, which was impacted by network optimization in China.
Q3 2025 sales totaled €295.4m, up 2.5% organically, with strong momentum in EMEA and America.
Full price strategy and discount rate reduction, especially in China and for Maje and Claudie Pierlot in Europe, supported brand desirability and margin protection.
Network expansion in Q3 included nine new POS, with new market entries in Georgia, the Middle East, Egypt, and the Balkans.
Sandro and Maje brands posted organic growth of 3.2% and 3.4% respectively for 9M 2025.
Financial highlights
Like-for-like network contributed €21 million in additional sales (+2.9%) across all four regions.
Wholesale sales increased by €17 million, driven by retail partners and dynamic activity in EMEA.
Network optimization in China and Focal Diploma led to a €13 million sales loss; FX impact was negative €7 million, mainly in Q3.
EMEA sales up 6.7% organic, America up 11.4% organic, France up 1.3% organic, APAC down 8.8% organic for 9M 2025.
Sandro and Maje brands grew 3.2% and 3.4% organically for 9M, respectively.
Outlook and guidance
Confident in sustaining positive organic growth in Q4, with trends in October similar to September in France and in line with Q3 elsewhere.
Strategic plan in China is yielding results, with a return to positive like-for-like in brick-and-mortar stores.
Continued focus on full price strategy and strict cost control expected to support gross margin and profitability.
Next financial publication scheduled for February 26, 2026 (FY 2025 results).
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