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Edge1 May 2026
Making the Marlboro Man
The story of Marlboro's transformation from a women's cigarette to a global icon: one of the most effective brand repositionings in history.
Supreme
Supreme (SUP) investor relations material
Supreme Trading update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Trading update summary20 Apr, 2026
Financial performance highlights
FY26 revenue expected to reach approximately £265 million, a 15% increase from FY25 and significantly ahead of consensus expectations.
Adjusted EBITDA for FY26 anticipated at around £40.6 million, also ahead of market expectations.
Net cash position maintained at year-end despite £12.4 million spent on acquisitions and £5 million invested in manufacturing upgrades.
Operational and strategic developments
Vaping category sales grew over 10% year-on-year, showing resilience despite the UK disposable vape ban.
Drinks & Wellness category saw strong performance, notably boosted by the SlimFast acquisition and new manufacturing facilities.
Investments in wellness and drinks manufacturing enhance operational capacity and support long-term growth.
Market position and outlook
Vertically integrated platform supports product development, manufacturing, and extensive retail distribution.
Over 3,000 business accounts and 55,000 retail outlets, with a portfolio including both global and in-house brands.
Board remains confident in future trading prospects.
Vaping growth drivers despite disposable ban
SlimFast's contribution to Drinks & Wellness
Strategic rationale for the new wellness plant
Partial view of Summaries dataset, powered by Quartr API
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Latest events from Supreme
- Record revenue and profit growth, strong cash generation, and positive FY25 outlook.SUP
H2 202425 Feb 2026 - Upgraded FY25 outlook as revenue and EBITDA rise, boosted by Clearly Drinks acquisition.SUPH1 202512 Jan 2026
- Revenue up 17% to £132.6m, led by acquisitions and growth in Vaping and Drinks & Wellness.SUPH1 20269 Dec 2025
- Record EBITDA and margin gains as acquisitions and Drinks & Wellness drive growth.SUPH2 202514 Nov 2025
Next Supreme earnings date
H2 202630 Jun, 2026
Supreme
Next Supreme earnings date
H2 202630 Jun, 2026
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