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Svenska Spel is a state-owned enterprise operating within Sweden's regulated gambling market. Established on January 1, 1997, through the merger of Penninglotteriet and Tipstjänst, it was for a long time the only company allowed to offer gambling services in the country. Today, it's one of the most popular gambling companies in the country but it no longer holds a monopoly. All profits generated by Svenska Spel are directly contributed to the Swedish State Treasury, and the company is headquartered in Visby, Sweden.
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