T-Mobile US (TMUS) investor relations material

Strategic moat and growth drivers

• Strategic moat is built on growth portfolio, culture, and leadership, with deep focus on sustainable differentiation in network, value, and experience.

• Consumer wireless leads with best network, value, and experience, supported by high ARPU port-ins and premium plan adoption.

• Fixed wireless access (FWA) and fiber businesses are complementary, with FWA guidance raised to 15 million customers by 2030 and strong early fiber penetration.

• Enterprise and business segments present significant upside, with only 10-12% share in large businesses and major opportunities in edge AI.

• Financial services, including a successful credit card launch, add to the diversified growth portfolio.

Culture and leadership initiatives

• Culture is a core differentiator, with frontline-first focus and customer obsession driving high NPS of 46.

• Major investments include the Magenta AI Institute ($100M+), Frontline Connect (manager commitments tied to frontline impact), and a $12,000 multi-year employee grant.

• Leadership transitions are carefully planned, with new CFO Jessica bringing diverse, relevant experience and a balanced management team.

Consumer wireless and value strategy

• Value proposition focuses on addressing customer pain points and maximizing customer lifetime value (CLV), not just pricing.

• Shift to 36-month equipment installment plans reflects longer device cycles and is CLV accretive.

• Device subsidies and promotions are managed based on customer needs and CLV, with rising device costs increasingly borne by customers.