T-Mobile US (TMUS) investor relations material

Strategic priorities and differentiation

• Focus on widening differentiation through best network, value, and experience, leveraging 5G Advanced and preparing for 6G transition.

• Targeting growth in underpenetrated segments: small markets, rural areas, enterprise, and broadband, with ambitions to reach 20 million broadband customers by 2030.

• Emphasis on digital and AI to enhance customer experience and operational efficiency.

• Maintaining industry-leading NPS, 20% higher than competitors, as a core growth driver.

• Differentiation seen as key to sustained outsized growth and market share gains.

Network perception and market share

• Network quality increasingly cited by switchers; targeted efforts to close perception gap through individualized demonstrations of network superiority.

• Significant runway for growth, with millions of potential accounts remaining, especially in rural and enterprise segments.

• Word of mouth and localized marketing, such as community programs, drive share gains in small markets and rural areas.

• No fixed ceiling for market share; differentiation enables potential to exceed traditional market share assumptions.

Financial performance and ARPA growth

• Postpaid net add guidance raised due to strong customer lifetime values and higher ARPA from new accounts.

• ARPA growth driven by higher pricing for new customers, expanding customer relationships, and selective rate optimizations.

• Volume growth is ARPA accretive due to portfolio structure where new customers pay more than existing ones.