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Tarsus Pharmaceuticals (TARS) investor relations material
Tarsus Pharmaceuticals TD Cowen 46th Annual Health Care Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Company overview and recent performance
Building a fully integrated pharmaceutical company focused on pioneering new categories in eye care, with a strong team blending eye care and biotech expertise.
Achieved over $450 million in revenue in the second year of XDEMVY's launch, targeting a $2 billion+ peak sales opportunity by addressing Demodex blepharitis, a disease affecting 25 million Americans.
XDEMVY has established a new standard of care, with broad adoption and significant impact on patient outcomes.
Pipeline includes TP-04 for Ocular Rosacea (in Phase II) and TP-05 for Lyme disease prevention, both aiming to create new therapeutic categories.
Market opportunity and growth strategy
XDEMVY's $2 billion peak sales target is based on less than 10% market penetration of the 25 million US patients with demodicosis.
Adoption is driven by ease of diagnosis, high efficacy, safety, and economic incentives for eye care professionals.
Over 20,000 doctors have prescribed XDEMVY, surpassing the initial target of 15,000, with growth focused on increasing prescribing frequency among existing prescribers.
Sales force expansion underway, adding 15-20 key account leaders to deepen engagement in high-potential territories, expected to be operational in the second half of the year.
Prescriber mix is currently about 60% optometrists and 40% ophthalmologists, with strong adoption among both groups.
Direct-to-consumer (DTC) and patient activation
Invested $80 million in DTC advertising in 2025, with similar plans for 2026, focusing on efficient markets and tailored messaging.
Patient awareness of Demodex blepharitis has risen to 25%, significantly increasing patient-driven demand.
DTC efforts have loaded the top of the funnel, making patient-doctor conversations about the disease more common and comfortable.
DTC launch was timed with achieving 90% payer coverage, including commercial, Medicare, and Medicaid, to ensure broad patient access.
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