TELUS (T) investor relations material

Strategic direction and operational focus

• Maintains a consistent strategy centered on building top-tier networks, customer service, and relevant products, adapting execution as market conditions evolve.

• Early investment in fiber and wireless has enabled current monetization opportunities and operational synergies.

• Focuses on leveraging assets through operational improvements, partnerships, IPOs, or sales, with customer service leadership for over 15 years.

• Emphasizes digitization and AI to enhance customer experience, reduce costs, and improve operational efficiency.

• Expands product relevance by evolving offerings in security, home automation, energy, and healthcare.

Revenue outlook and market positioning

• Wireless market is more stable but remains highly competitive, with selective participation in promotions to maintain profitability.

• Expects gradual improvements in wireless revenue, describing the process as slow but positive.

• Fixed data line revenue growth outpaces competitors, driven by bundling, strong internet loading, and traction in business and consumer segments.

• Gains traction in Ontario and Quebec, focusing on SMBs and expanding consumer reach through TPIA and fiber builds.

• Pursues profitable growth in new markets, avoiding loss-leader strategies and emphasizing bundled home services.

Capital allocation and infrastructure strategy

• Western Canada fiber build is nearly complete; capital redeployment to Eastern Canada is underway, leveraging third-party builds and infrastructure sharing.

• Uses analytics to target new markets, focusing on areas lacking fiber and leveraging strong customer service and brand reputation.

• Will not overbuild; TPIA will be used in non-fiber areas, with market entry based on detailed assessments.

• Margin targets in the East are set to approach those in the West through efficient bundling and cost management.