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TextMagic AS (MAGIC) investor relations material
TextMagic AS H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary12 Aug, 2025
Executive summary
Revenue for H1 2025 was €7.12M, down 9% year-over-year, mainly due to competitive pricing and regulatory challenges in the US market.
EBITDA decreased 18% to €2.58M, and the period ended with an operating loss of €123K versus a €1.1M profit in H1 2024.
Active users declined 9% to 21,307, but SMS volumes rebounded in Q2 2025, up 7% year-over-year for that quarter.
The team was downsized to 58 for Textmagic and 6 for Voog/Edicy to optimize costs.
New features launched include Business Instagram, Facebook Messenger, and an email campaign tool.
Financial highlights
Revenue: €7,115K (H1 2024: €7,809K), -9% year-over-year.
EBITDA: €2,581K (H1 2024: €3,149K), -18% year-over-year; EBITDA margin 36% (H1 2024: 40%).
Operating loss: €123K (H1 2024: profit €1,097K); Net loss: €93K (H1 2024: net profit €1,245K).
Cash and cash equivalents: €4,060K at June 30, 2025 (June 30, 2024: €4,229K).
Cash flow from operations: €2,198K (H1 2024: €3,124K).
Outlook and guidance
Focus for the remainder of 2025 is on restoring revenue growth through enhanced marketing and improving profitability via cost efficiency.
Product development will be guided by user feedback, with continued expansion of communication channels.
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Next TextMagic AS earnings date
Q4 202525 Feb, 2026
Next TextMagic AS earnings date
Q4 202525 Feb, 2026
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Frequently asked questions
TextMagic AS is a software company specializing in communication and mobile marketing solutions. The company’s core product is a business-to-business (B2B) software-as-a-service (SaaS) platform that enables businesses to manage SMS communications. This platform is widely used for sending notifications, alerts, reminders, and marketing campaigns. TextMagic also provides virtual mobile numbers, multimedia messaging, and chat services. Additionally, the company owns Voog, a website and e-commerce platform, further diversifying its offerings in the digital space. TextMagic AS is headquartered in Tallinn, Estonia, and its shares are listed on the Nasdaq Tallinn.
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