The Beachbody Company (BODY) investor relations material

Turnaround strategy and financial transformation

• Shifted from MLM to omnichannel model, eliminating costly commission structure and reducing break-even revenue from $900M to $180M in just over two years.

• Achieved eight consecutive quarters of positive EBITDA, with $17.9M EBITDA and $13.1M free cash flow YTD 2025, and first net income positive quarter since IPO.

• Refinanced debt, lowering cost of capital from 28.5% to 13.4%, and now holds $34M cash against $25M debt.

• Reduced workforce from over 1,300 to under 300, building significant operating leverage and lowering marketing spend as a percentage of sales.

• Gross margins at 72.6%, with digital fitness margins near 90% and nutrition over 50%.

Product innovation and market expansion

• Launching a virtual CPG company in Q1 2026, leveraging brands like P90X and Shakeology for retail distribution with dynamic packaging and QR code-driven digital offers.

• New P90X program launching February 2026, first in 15 years, alongside new nutritional products and a major fitness initiative targeting 185M overweight Americans.

• Expanding product lines to include pre/post-workout, energy drinks, and supplements, with third-party logistics and production partners.

• Modular, affordable app and nutrition offerings introduced, including curated subscriptions and trainer-specific content at lower price points.

• Retail launch to place products in multiple store sections, increasing brand exposure and accessibility.

Strategic partnerships and distribution

• Partnership with Reebok provides BODi content previews to millions of Reebok app users, driving traffic and subscriptions via special offers.

• Affiliate program and marketplace channels supplement direct-to-consumer and Amazon sales.

• Exit from MLM enables new partnerships and performance marketing strategies, leveraging user-generated content for social proof.